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Giant gets royal seal of approval from Queen Latifah

Carlisle-based chain to sell star's new floral designs

Looking for a little royal mystique for that special someone in your life?

That’s what Giant Food Stores will be offering customers starting next month.

The Carlisle-based supermarket chain has announced a floral product partnership with actress, singer, songwriter and producer Queen Latifah.

“The Queen Collection,” featuring a variety of signature bouquets and plants designed by the award-winning star, will be available at all stores in the company’s Giant and Martin’s chains throughout Pennsylvania, Maryland, Virginia and West Virginia.

“I love flowers, giving them and receiving them, so when Giant/Martin’s presented me with this incredible opportunity, I jumped at the chance to create my own floral line that is beautiful, and easily accessible at popular grocery stores, at affordable prices,” said Latifah, who was born Dana Elaine Owens.

“I am extremely proud of the innovative designs we’ve created and the quality flowers that I have handpicked exclusively for The Queen Collection,” she said.

Latifah, 46, became the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame in 2006. Her accolades also include six Grammy nominations as well as a Grammy Award for Best Solo Rap Performance in 1994.

The Queen Collection includes eight floral bouquets and two orchids that have all been personally named by Latifah. Each design was named by her “based on the feeling it is meant to convey and evoke,” Giant officials said, including the Passion Rose Bunch, Hope Bouquet, Unity Bouquet and the Confidence Bouquet.

“We are excited to launch our exclusive partnership with Queen Latifah, offering our customers even more floral variety in our stores,” company President Tom Lenkevich said.

All of the flowers in Queen Collection bouquets and arrangements are sustainably sourced from certified farms, the company said.

Founded in 1923 in Carlisle, Giant operates nearly 200 grocery stores under the Giant and Martin’s banners, employing more than 33,000 people. It is a division of Netherlands-based Ahold Delhaize, which was formed in July from a merger of former parent Ahold and Delhaize Group.

The Queen Collection also will be sold at sister chains under the Ahold Delhaize umbrella, including Stop & Shop and Giant Food of Landover.

Roger DuPuis
Roger DuPuis covers Cumberland County, health care, transportation, distribution, energy and environment. Have a tip or question for him? Email him at [email protected].

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