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Gettacar CEO says the key to a successful rebound is building online brand equity

Car dealerships remain one of the last service sectors that haven’t given itself over to e-commerce. But the current health crisis has kicked this industry-wide transition into overdrive, turning the convenience of virtual retail into an industry standard for dealerships to stay competitive.

Justin Henry
Justin Henry is the regional reporter for the Central Penn Business Journal and the Lehigh Valley Business. He can be reached at jhenry@bridgetowermedia.com.

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