How do I reach the next generation? Countless research dollars have been spent on this question. And, just as marketing professionals thought they had us millennial “kids” pinned down, we’re old news; an avocado-toast-eating, student-debt-drowning, golf-industry-killing generation of yesterday.

How do I reach the next generation? Countless research dollars have been spent on this question. And, just as marketing professionals thought they had us millennial “kids” pinned down, we're old news; an avocado-toast-eating, student-debt-drowning, golf-industry-killing generation of yesterday.