Former GIANT exec hired to impact access to fresh, affordable food

Ed Gruver//February 9, 2023

Former GIANT exec hired to impact access to fresh, affordable food

Ed Gruver//February 9, 2023

Nicholas Bertram is accustomed to making a giant impact. 

The retail industry veteran and former president of The GIANT Company has joined the leadership team of Flashfood in the newly created position of president and chief operating officer.  

Flashfood is a digital marketplace connecting consumers to fresh, discounted foods such as bakery and deli items, meats, produce, and snacks nearing their best-by date. The Toronto-based company is used in grocers in Central Pennsylvania and the Lehigh Valley. 

During Bertram’s tenure at GIANT, the company tested the app across four locations in Lancaster in 2020 and announced at the time it would be implementing the app in 170 participating GIANT and Martin’s Markets stores. 

Flashfood Founder and CEO Josh Domingues said in a statement that Bertram brings “an unprecedented level” of first-hand leadership experience with many of the biggest names in retail, including GIANT, Walmart, and Jewel-Osco. 

“His vision and successes around sustainable retailing align perfectly with our company’s mission to reduce food that is wasted throughout the retail sector,” said Domingues. “Nick has seen how the level of waste experienced by grocers represents billions of dollars in lost revenue and understands the massive impact this also has on our planet. 

“More importantly, he understands how this food could have helped families, which is a shared passion he brings to Flashfood that will help fuel our next phase of growth.” 

Bertram has more than 20 years of experience in the retail sector. His tenure with GIANT resulted in reported historic growth via acquisitions, market expansion, new formats, and exponential growth of digital engagement and eCommerce sales. 

“I have never been more excited about the collective impact the food industry, sustainability-minded investors and technology companies like Flashfood can have on our future,” Bertram said. “Josh and the rest of the board of directors have given me an amazing opportunity to join at this stage, with such a talented team and unique product.”

Flashfood enjoyed an historic year in 2022 as it diverted more than 65 million pounds of food from landfills. The milestone was achieved after the company’s expansion to over 1,550 grocery stores in North America. 

Along with providing consumers and retailers with a solution to reduce food waste, Flashfood stated in a press release that it has fed hundreds of thousands of families and saved shoppers more than $150 million on grocery bills at a time when food costs are rising more than 11 percent. 

Flashfood’s free app on iOS and Android operates in over 1,550 grocery locations throughout the U.S. and Canada. The app allows consumers to purchase items from grocery retailers and pick them up in-store at lower prices and at the same time reduce food waste. 

Flashfood works with The GIANT Company, Meijer, Tops Friendly Markets, Loblaw, Martin’s Markets, VG’s, Family Fare, Food Lion, Stop & Shop, Giant Food, Save A Lot, and Giant Eagle. 

“Together with its retail partners,” Bertram said, “Flashfood is already making huge inroads in reducing food waste while helping consumers save money – and now is the right time to accelerate this bold work.” 

As COO, Bertram will seek to accelerate Flashfood’s growth, working with Domingues and internal department leaders to develop capabilities and innovation that impact both food insecurity and food waste.