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Health Care Summit

The CPBJ 2023 Health Care Summit featured industry experts discussing a wide range of health care related topics affecting the midstate and beyond.

For more information, contact our Events Team at [email protected]

For sponsorship information, contact [email protected]


KEYNOTE SPEAKER: David P. Swift, Senior Vice President & Chief Human Resources Officer, Penn State Health

David Swift serves as the Senior Vice President & Chief Human Resources Officer for Penn State Health. In this role, Swift leads the workforce planning, operations, employee relations, engagement and communications, compensation, benefits, recruitment, retirement, wellness, customer service call center, information systems, leadership development, and training of Penn State Health. Swift also leads the security, facilities and emergency management functions for the system.

Prior to joining Penn State Health, Swift served as the Chief Human Resources Officer and Senior Vice President for the University of Maryland Medical System (UMMS) in Baltimore. UMMS, one of the nation’s oldest teaching hospitals.
Swift also served as the Vice President of Human Resources for Forum Health in Youngstown, Ohio. During his 21 year career in the United States Air Force, he served in leadership and training positions. He holds a B.S. in Business and Management from the University of Maryland University College and an M.S. in Healthcare Administration and Management from Capella University.

 

Panel 1: Health Care and Wellness in the Virtual Space: Where is Telehealth going to provide better access to care?


MODERATOR: Daniel Shetterly, Director of Enterprise Sales, Comcast Business – Keystone Region

Daniel Shetterly is the Director of Sales for Comcast Business in the Keystone Region where he leads business development and oversees mid-market and enterprise sales and sales engineering. Daniel has spent 22 years in technology sales and sales leadership in both Central PA, Baltimore, MD and Washington, DC markets.

Over the past 10 years at Comcast, Daniel has led both SMB and Enterprise sales organizations in both Pennsylvania and Maryland before being named Director of Sales in 2020. Prior to coming to Comcast in 2012, Daniel spent 10 years with Broadview Networks, formerly ATX Communications in both sales and sales leadership roles.

Daniel is passionate about helping organizations achieve their goals through the use of technology and believes in helping people reach their full potential. Daniel resides in York County with his wife and three children.

 

 

Mark Jacobson, DO, Medical Director, Pharmacy/Clinical Market Services, Highmark

Mark Jacobson, DO is a medical director in Pharmacy/Clinical Market Services and is responsible for positively influencing client acquisition and retention by providing clinical consulting strategies. Dr. Jacobson guides the progression of these strategies, presents the rationale and results to clients, and develops strong relationships with clients by offering his clinical observations and insights both at and between formal meetings. 

Prior to joining Highmark, Dr. Jacobson served as Vice President of Medical Affairs for several Central Pennsylvania health systems.  His experience also spans both health insurance and provider sectors including working in health management of private and federal health insurance populations.  Board certified in internal medicine, Dr. Jacobson began his career as a practicing physician in Harrisburg, PA.  

Dr. Jacobson earned his medical degree at the Philadelphia College of Osteopathic Medicine. He completed his post-graduate training at Community General Osteopathic Hospital in Harrisburg and Harrisburg Hospital, where he was chief resident. He also received a Volunteer of the Year award from the Lebanon division of the American Heart Association. 

Dr. Jacobson is a member of the Pennsylvania Osteopathic Medical Association, and currently holds a teaching appointment as Adjunct Associate Professor of Public Health Services at the College of Medicine of Pennsylvania State University. 

 

Jason Marx, MD, MBA, President, Medical Group, UPMC in Central PA

Jason Marx, MD, MBA is the president of the Medical Group UPMC in central Pa. He is board- certified in pulmonology, critical care, and sleep medicine. In his current role, he oversees a multispecialty group of over 300 providers in 85 office locations across 9 counties in central Pennsylvania.

Prior to joining UPMC in 2022, Dr. Marx served in many leadership roles while at the University of Maryland Medical System (UMMS), including senior vice president of physician integration and value-based care, chair of the University of Maryland Physician Network Management Committee, chair of the Clinical Quality Value Analysis Executive Committee and board chair of the UMMS clinically integrated network.

At University of Maryland (UM) St. Joseph Medical Center, Dr. Marx served as medical director of St. Joseph Medical Group, chief of the department of medicine, and chief of the pulmonary, critical care, and sleep medicine division. During the COVID-19 pandemic, he served as UMMS critical care operations chief and worked across health systems to develop a statewide guideline for the allocation of scarce resources and guidelines for hospitals to declare crisis standards of care.

After completing his undergraduate degree at Princeton University, Dr. Marx received his medical degree from Georgetown University School of Medicine and completed his residency and chief residency at Stanford University Medical Center. He then earned a post-doctoral fellowship in pulmonary, critical care, and sleep medicine at Johns Hopkins University. Most recently, he completed his MBA at Loyola University Maryland Sellinger School of Business.

Dr. Marx’s areas of expertise include value-based healthcare, population health programs, service line development, patient safety and quality initiatives. He has trained in the Toyota Production System in Japan and with the Virginia Mason Institute.

Dr. Marx grew up in Los Angeles. He is married to Andrea, a rheumatologist. They have one son.

 

Faraaz Yousuf, Executive Vice President & Chief Operating Officer, WellSpan

Faraaz Yousuf joined WellSpan as executive vice president and chief operating officer in June 2022.

Serving as a key strategic leader, Yousuf oversees efforts to advance operational excellence, strategic growth, and continued integration of priorities and processes across the health system’s footprint. Yousef has deep experience in performance improvement, stakeholder collaboration, patient safety, population health, employee engagement and diversity, equity, and inclusion efforts.

Before he joined WellSpan, Yousuf served as market president in Richmond, Virginia, for Bon Secours Mercy Health, a nonprofit Catholic health system based in Cincinnati, Ohio. There, he led seven hospitals, an accountable care organization and a broad network of physicians. Prior to Bon Secours, he held senior leadership roles in other health systems across the nation, including LifeBridge Health, Sutter Health System, and the Hospital Corporation of America. Yousuf has been recognized by Becker’s Hospital Review as a Rising Star and by Modern Healthcare, with an Up and Comers Award. He earned a master’s degree in healthcare administration from Virginia Commonwealth University.

 

Panel 2:  Mental and Behavioral Health Crisis: Building A Culture of Health and Resilience


 

 

Karie Batzler, MS, LPC is the Director of Behavioral Health with Capital Blue Cross

Karie moved to Camp Hill, PA in 2001 from Baltimore, where she earned her Master’s Degree in Counseling Psychology from Loyola University. Karie brings over 35 years of experience in Behavioral Health providing Behavioral Health services at all levels of care for both Mental Health and Substance Use Disorders. She is also a trained workplace mediator, life coach, critical incident responder as well as a licensed professional counselor.

 

 

 

Jennifer Jordan, Vice President, Regulatory Advocacy, HAP

Jennifer Jordan is HAP’s vice president, regulatory advocacy. Ms. Jordan develops and implements HAP’s advocacy responses to major state and federal regulatory initiatives. Jennifer staffs HAP’s Behavior Health Provider Council and Council for Medical Rehabilitation and serves as HAP’s point person for behavioral health and post-acute care policy issues. Jennifer led the design and implementation the HAP Opioid Learning Action Network, a two year privately-funded hospital learning collaborative aimed at reducing opioid overdoses and increasing the number of patients entering evidence-based opioid use disorder treatment. Jennifer is currently leading the team designing the HAP Racial Health Equity Learning Action Network to support PA hospitals in working collaboratively to eliminate racial disparities in health care.   

Jennifer has worked in the healthcare industry for close to two decades. Jennifer’s experience includes health policy development and implementation, program analysis and evaluation, Medicaid program operations, stakeholder engagement, strategic planning as well as federal and state health policy research. Prior to joining HAP, Jennifer worked at Sellers Dorsey as a senior consultant, where Ms. Jordan served as project manager for a range of projects—including state waiver development, and managed care procurement. She led and assisted with several grant writing and funding efforts, as well as helped clients secure Centers for Medicare & Medicaid Services’ Hospital Engagement Network contracts and State Innovation Model awards. Jennifer also coordinated Medicaid health information technology and information system planning for state Medicaid agencies, as well as conducted market research and developed business strategies for Medicaid information systems vendors, disease management vendors, and others. 

Ms. Jordan earned her Masters in Public Policy and Graduate Certificate in Health Administration and Policy from the University of Chicago. She also holds a Bachelor of Arts in Political Science from Macalester College, St. Paul, MN. 

 

Tracey Lavallias, Executive Director, Behavioral Health Service Line at Penn Medicine, Lancaster General Health 

Dr. Tracey Lavallias serves as Executive Director of the Behavioral Health Service Line at Penn Medicine, Lancaster General Health (LGH).  Dr. Lavallias is responsible for assuring behavioral health services delivered at LGH are consistent with the organization’ mission and accessible to all people within the service area. 

Before joining LGH in 2015, Dr. Lavallias served as President and CEO of Northern Children’s services, a community based system of care in Philadelphia, PA.  Dr. Lavallias also served as Chairman of Tabor Northern Community Partners, a Community Umbrella agency responsible for regional social services within the 5th and 14th districts of Philadelphia.  In addition, Dr. Lavallias served as the Deputy CEO of Ancora Psychiatric Hospital, a 719-bed psychiatric hospital in Hammonton, New Jersey.  Dr. Lavallias possesses more than 25 years of healthcare experience including management of hospitals, and community based agencies. 

He received his bachelor’s degree in administration of justice from Portland State University, his master’s degree in public health from Temple University, his master’s degree in business administration from Widener University, and his doctorate in business administration from Wilmington University. Dr. Lavallias also holds a certificate in non-profit management from Harvard University.