A pizza restaurant franchisee who already has a store in the Harrisburg area, has opened another in Berks County.
Domino’s Pizza opened the location in Maidencreek Township, Berks County, last week in a new building, which once housed a karate studio.
The site reflects the restaurant chain’s new efforts to create more of a dining experience for guests with its “pizza theater concept.” With this open layout, patrons can watch workers in a brightly lit area creating their pizza each step of the way through a glass enclosure.
Domino’s old concept featured little to no seating and people walked in to get their pizza and walked out, according to Paul Bauer, franchisee of the Maidencreek site.
Bauer said he could seat about 20 people at his new location, which is about 2,400 square feet.
The Berks location is the third Domino’s Bauer owns, with one in Harrisburg and another in Pottsville.
He picked Maidencreek for its prime, busy location.
“It’s a very good, visible spot for our customers to get in and out of as well as my delivery drivers,” Bauer said.
He has 15 employees and wants to hire 25.
The site is at 8537 Allentown Pike.
Gnich Architecture of Portland, Ore., was the architect and Greg Ginn of Capital Project of York was the construction manager, Bauer said.