David L. Holmberg
President and CEO
Holmberg has served as the health system’s president and CEO for 10 years.
Holmberg proactively and regularly engages with trade associations, regulators, peer organizations, strategic partners, and government entities—both regional and national—to resolve critical health care issues and ensure the equitable treatment of Highmark Health’s patients, policyholders, and business customers.
Holmberg says he is thankful that the pandemic is in a different place as we enter 2023. But he says that doesn’t mean COVID-19 is gone. “We must remain vigilant and stress the importance of staying up-to-date with boosters and taking reasonable public health precautions. Highmark Health stepped up during the pandemic to protect the communities we serve, and we remain steadfast in continuing to protect them,” he says.
Highmark is also adjusting to changes in how it delivers care. “During the height of the pandemic, many patients were unable to access elective care or were hesitant to do so. We saw an increase of 3,600% in telehealth visits from 2019 to 2020, discovering that many patients have adapted to virtual care, which removes some barriers to care and enables them to make appointments and stay on top of their health in a way that fits their schedule and life. In particular, behavioral health appointments have been very popular,” Holmberg says.