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Custom apparel maker L2 Brands bought by private equity firm
Paula Wolf//November 18, 2022
Hanover-based L2 Brands, a designer, manufacturer and marketer of custom apparel and headwear for the collegiate, destination and leisure, and corporate markets, has been acquired by private equity firm Sentinel Capital Partners for an undisclosed price.
“L2 has a three-decade reputation for offering leading brands, excellent customer service and high-quality products,” Sentinel Partner John Van Sickle said in a release. “Sentinel is excited to partner with L2 and its talented management team for its next chapter of growth.”
League and Legacy – L2’s two brands — offer widely recognized lines of premium apparel and headwear. Founded in 1991, League “draws its brand inspiration from the all-American lifestyle,” the release noted. “Legacy was launched one year later and has become the brand of choice in customized headwear and winter knits. … L2 is known for its best-in-class design, decoration and customization capabilities, premium product assortment, and ability to offer a one-stop-shop solution for customers.”
“We are excited to partner with Sentinel for the next phase of L2’s journey,” added L2 President Pete Waldron. “Sentinel’s proven experience and outstanding record working with similar consumer businesses will enable us to accelerate our growth.”
Previous investments in the consumer products and specialty apparel sector made by Sentinel, which is based in New York, include Careismatic Brands (formerly Strategic Partners; a leading provider of scrubs and medical uniforms), GSM Outdoors (leading provider of branded products for the hunting, sport shooting and outdoor enthusiast market), Holley Performance Products (leading provider of high-performance automotive aftermarket products for car and truck enthusiasts), and RefrigiWear (leading provider of industrial workwear for low temperature environments).
Paula Wolf is a freelance writer
