Continuing its expansion, TAIT to acquire Thinkwell Group

Paula Wolf//March 9, 2022

Continuing its expansion, TAIT to acquire Thinkwell Group

Paula Wolf//March 9, 2022

Lititz-based TAIT, a worldwide leader in the live entertainment industry, announced that it has agreed to acquire Thinkwell Group.

This is its second expansion in five months. In October 2021, the company acquired ITEC Entertainment Corp.

A global strategy design and production agency creating custom, content-driven experiences for theme parks, museums and brands, Thinkwell has offices in Los Angeles, Montreal and Abu Dhabi.

The company’s diverse portfolio of clients includes Warner Bros., Google, the Smithsonian Institution and Cirque du Soleil. Its leadership team will remain with the company.

TAIT, operating since 1978, is a global group of creative engineers, fabricators, producers and technologists for live entertainment environments. Its wide-ranging markets include theme parks, theaters, cruise ships, concerts and corporate events, with marquee clients from Princess Cruises to the Olympics.

With over 900 employees in 17 offices, TAIT has delivered projects in 30-plus countries, every continent and even outer space.

In the past 20-plus years, Thinkwell is responsible for nearly 2,000 projects in 28 countries.

“Thinkwell’s trusted reputation, exceptional talent and extensive portfolio are valued by all of us at TAIT,” CEO Adam Davis said in a release. “Together we will usher in a new era of live and location-based entertainment for the industry.”

Joe Zenas, Thinkwell CEO, added: “For decades, our incredibly talented teams have created some of the most engaging and dynamic experiences for brands and IPs around the world. The combination of Thinkwell’s world-class talent and extraordinary project portfolio with TAIT’s ambitious vision and shared commitment is a natural progression to expand the global footprint and broaden the reach of both companies.”