Willow Valley Retirement Management Inc., a separate entity founded in 2000, will now be known as Willow Valley Living.
“Removing the word, ‘retirement’ from our name is another way we create environments and opportunities that focus on individuals, rather than on their aging process or life stage,” Willow Valley Living President John G. Swanson said in a news release. “That is something that has not changed.”
According to a news release, Willow Valley Living provides financial, operations, marketing and human resources support and oversight to Willow Valley Communities, which has more than 2,500 residents from 37 states on two campuses.
Marlin H. Thomas is Willow Valley Living’s chairman and CEO.