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Central Penn Business Journal’s events are going virtual

 

For more than 25 years the Central Penn Business Journal has been the leader locally in recognizing high-achieving businesses and leaders across various industries at its awards celebrations.

We honor hundreds, from nonprofits and up-and-coming leaders to those who have attained legacy status. These events are core to our mission to provide news and information to help businesses innovate, grow and to build the next generation of leaders. We also learn from others and build strong networks for success.

These connections also allow other midstate businesses to align with the Central Penn Business Journal brand through sponsorships and to show their commitment to recognizing excellence.

On March 13 we kicked off our first awards celebration of the year, our 2020 Health Care Heroes event, where we honored more than 35 outstanding honorees in the health care field. The experience was a first for us because it went virtual for some honorees who could not attend. We live-streamed the event, and from wherever attendees felt the most comfortable, they celebrated.

Days later the full impact of COVID-19 was felt and the stay-at-home order for Pennsylvania was put in place. Work, events – everything — came to a halt. We were all left in a state of uncertainty and confusion.

The Business Journal did not stop. Online and in print, we provided our readers with the essential news and information they need to keep their businesses and organizations moving forward. However, we have been unable to provide the in-person connections to our business leaders, the recognition of success and the opportunity to celebrate those successes because all events were halted. It’s unknown when it will be safe to put hundreds of people in a room together again.

The Central Penn Business Journal is still committed to our mission. We will continue to recognize excellence and give all our readers insight into true leadership and access to those they want to emulate.

We are excited to announce our awards events are going fully virtual starting in June and will continue to be virtual until it is safe to come together again. Our innovative events and marketing team has created a virtual-event experience working with our production partner VPC, Inc. that we promise will provide the next best thing to an in-person experience.

Tickets will still be required, and we will send a special link to winners, guests and sponsors the day of the virtual event with access to the awards celebration. A portion of ticket sales from each event will be donated to a nonprofit.

Our first virtual event will be Nonprofit Innovation Awards on June 18, followed by Women of Influence on June 22. I encourage you to take this opportunity to attend from your home while enjoying your favorite meal and drink. Dress for your mood. We want you to participate in the event through a live social media feed tied to #CPBJEvents.

Your friends at Central Penn Business Journal will greet you, our sponsors will offer their insight and each of our winners will be recognized through multimedia storytelling.

Please join CPBJ and come together with other business leaders to help move business forward and celebrate success in this new virtual format.

For more information about our first virtual event, visit https://www.cpbj.com/event/2020-nonprofit-innovation-awards/.

 

Cathy Hirko
Cathy Hirko is Associate Publisher/Editorial Director for the Central Penn Business Journal and Lehigh Valley Business. Email her at chirko@bridgetowermedia.com.

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