What would you do for a doughnut?
Jumping jacks? Push-up planks?
This month two midstate companies are partnering to host an event to promote exercise – they’re charging cardio for doughnuts.
Harrisburg-based Capital BlueCross and Cumberland County-based Duck Donuts are hosting a one-day event at Duck Donuts on 6230 Carlisle Pike in Hampden Township, and customers can do one minute of cardio for one doughnut.
The event is part of a national campaign launched by BlueCross BlueShield Association called Fearless Nation, which is designed to empower people to make small changes and incorporate exercise into their daily lives.
A video ad for the campaign, called Fearless Nation – Balance, shows a family doing different activities in exchange for candy.
Capital BlueCross wanted to localize the campaign by partnering with a local business, so it picked Duck Donuts.
Doughnuts and exercise?
It might seem odd, pairing these two ideas together. But the message isn’t — eat more doughnuts. The message is, exercise more.
“Everything in moderation,” said Kirsten Page, spokesperson for Capital BlueCross. “Find that balance in your life.”
Fitness expert Gina McDonald will be at the event to teach customers different exercise ideas to incorporate into their daily lives and the proper way to do it.
The campaign is inspired by data from the Centers for Disease Control and Prevention, which shows that adults need 150 minutes of moderate to intense activity, such as brisk walking, every week.
The CDC also recommends adults do muscle-strengthening activities two or more days a week, and it found that 80 percent of American adults don’t get the recommended exercise that they need.
“The event is designed to encourage people to find balance in their life and show folks that it is not as difficult as they might think to incorporate exercise and health moments into their everyday life,” said Page.
The event is slated for Monday from 10:30 to 11:30 a.m.