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Capital BlueCross was pilot for national workplace wellness study

Susquehanna Township-based Capital BlueCross was one of four sites nationwide to pilot a program that measures the effectiveness of workplace wellness programs.

Edina, Minn.-based nonprofit think tank Health Enhancement Research Organization, commonly known as HERO, has created an employee health-management program best practices scorecard.

Through Capital BlueCross, employers starting in July 2010 could rate their own workplace wellness program using the scorecard, said Amy Wixted, the clinical team lead who headed the pilot for the insurer. Eighteen groups participated through Capital BlueCross, she said.

The other pilot sites are Franklin, Tenn.-based Healthways; Rochester, Minn.-based Mayo Clinic Health Solutions; and St. Paul, Minn.-based StayWell Health Management.

Overall, 450 employers participated in the program’s initial phase, she said. Among the key findings is a high correlation between senior management support and employee program participation, according to HERO’s website.

For the second phase of the program, other groups such as insurers, will be able to offer the scorecard, Wixted said.

Capital BlueCross will continue to use the instrument, with the goal of 75 percent of its large customers taking part, said Kelly Shreve, manager of the insurer’s health, education and wellness department.

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