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Capital BlueCross to launch integrated employee-wellness program
Capital BlueCross tomorrow will hold a symposium to launch
Better Health Works, its new employee-wellness program.
The initiative ties together many services the Susquehanna
Township-based insurer already provided, including care and disease management,
said Marc Backon, senior vice president, sales and marketing.
No new staff members were hired for the program, he said.
“We’re positioning this as good health is good business,”
Backon said. “(In the economic
downturn), companies are looking for ways to save costs, and health care costs
are going the opposite way. Making benefit reductions and shifting costs to the
employee, there’s only so far you can go. Now it’s time to start to impacting
lifestyle.”
Katrina
Armstrong, a doctor and professor of medicine and epidemiology at the University of Pennsylvania, will be the keynote
speaker for the event. Backon and several other company executives, including
Bill Lehr, president and chief executive officer, also will present.
Organizers said they expect representatives of more than 100
businesses will attend the symposium, which will be held from 10 a.m. to 12:30
p.m. tomorrow at the Hershey Country Club.
Registration for the event is closed.
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