In 1954, Philip Morris decided to reposition one of its filtered cigarette brands that hadn’t been performing well. It had been targeted at women and was using the slogan “Mild as May.”
User ID / Email / Password is case sensitive
To inquire about group subscriptions or an enterprise site license for your organization, contact Tracy Bumba
Get Essential Business News
1 Year Print & Digital
1 Year Print +Digital + Data Joe (BOL)
Monthly Digital Only
First time registering your paid subscription? Click here
Having trouble with login?
Please contact [email protected].