The Central Penn Business Journal and sister publication Central Penn Parent have a new leader in place.
BridgeTower Media, the parent company of both publications, today announced that Kathryn Ross has joined the organization as publisher.
She started Monday and brings extensive experience in publishing, advertising and marketing strategies for companies in a range of industries. She spent the last four years running her own company, Kross Strategies in Lancaster, where she advised companies on how to grow and reach revenue goals.
She is the first female publisher for the regional publications.
“While I look forward to the day when a woman taking a senior executive position isn’t newsworthy, I appreciate the widespread enthusiastic support I am receiving,” she said. “One of the most exciting reactions to my new position is that I am getting phone calls, emails and texts from both the men and women in my network who are so excited because they see this role as a mutual great fit for my expertise and talents, the business community as a whole and the Central Penn Business Journal as a integral piece for the region’s businesses.”
She replaces ShaunJude McCoach, who left BridgeTower in October to take a job with Members 1st Federal Credit Union.
Before starting her own firm, Ross held senior sales and marketing roles at Penn Waste in York County and Ecore International in Lancaster County. She began her career in publishing at The Meredith Corp., Reader’s Digest and Gannett’s USA Weekend, where she worked with brands like John Deere, Hunter Douglas, SubZero and MetLife Auto & Home.
She said she looks forward to working with the teams at both publications. And she believes she brings a unique perspective to the role, having experience both in publishing and in working closely with business leaders.
“Being an advertising and sponsorship client in the past, as well as having my peer-to-peer relationships with CEOs, marketing executives and sales executives, I can understand what the business challenges are and how Central Penn Business Journal can work with companies to create solutions to their challenges,” she said.
Ross will report to Suzanne Fischer-Huettner, group publisher at BridgeTower Media.
“Kathryn has a rare combination of deep media experience and business acumen to add significant value to our readers, advertisers and partners,” Fischer-Huettner said. “Her local relationships and background working in the Central Pennsylvania community will also deepen our audience engagement. She’s the perfect leader to help take our properties to the next level as we execute on several important growth initiatives in 2019.”
The Central Penn Business Journal posts regular news updates on CPBJ.com, publishes a weekly print paper, and hosts award programs, seminars and symposiums. Under Ross’s leadership, Central Penn Business Journal and Central Penn Parent will look to expand their existing products with fresh content and new events that meet the evolving needs of the local community.
An active volunteer, Ross serves as a trustee for Millersville University and as a mentor at SCORE Lancaster. She also serves on the board for Clare House, the advisory board for New Choices and the community advisory board for WITF.
A graduate of Wake Forest University, she resides in Lancaster.