Downtown Inc is pulling time on its side – time period that is.
The improvement and economic revitalization organization is referencing York’s history and innovative entrepreneurship in establishing the city’s new destination brand: “Historically Edgy.” The new brand and logo were unveiled during a conference at Left Bank on Monday afternoon. A new York County destination brand that will complement the city’s brand is also under development.
The brand was created with the goal of attracting more visitors to York County, said Silas Chamberlin, CEO of Downtown Inc and vice president of economic and community development with the York County Economic Alliance.
“While some cities are held back by their history, downtown York enthusiastically brings history to life with a defining modern edge,” said Chamberlin.
A steering committee comprised of Downtown Inc, the York County Community Foundation, the York County Convention and Visitors Bureau, the York County Economic Alliance, the York County Cultural Alliance, York County and Main Street Hanover has been working with Nashville-based North Star Destination Strategies to build the county’s and the city’s brands.
The process began last year with a research phase that included site visits, community surveys and focus groups.
The new brand brand will be implemented over the next three years and Andrew Staub, marketing and communications manager at Downtown Inc, will serve as manager of the brand.
To kick off those efforts, Downtown Inc is putting a call out for community submissions to help tell the city’s historically edgy story. The goal, Staub said, is to collect 277 stories – one for every year of York’s existence by the end of the year.
“The power of this brand comes from the community that helped craft it. Now, we’re looking to Yorkers to again help us tell the stories of a city that is historically edgy, inside and out,” he said.
Once collected, stories will be shared on social media, on its website and in its magazine over the next three years.