A production crew from Brand USA, a destination marketing organization created by Congress in 2010, recently brought its global travel campaign to the Harrisburg, Hershey and Lancaster areas.
A two-person team, including British host Victoria Shepherd and a videographer, dropped in on several popular destinations in the region, including the state Capitol in Harrisburg; Hersheypark, Chocolate World and Tröegs Brewing Company in Hershey; and the Amish Village, Kitchen Kettle Village, AmishView Inn, and Plain and Fancy Farm in Lancaster County, according to a news release.
Brand USA partnered with the Pennsylvania Tourism Office, the Hershey Harrisburg Regional Visitors Bureau and Discover Lancaster to produce videos designed to attract visitors from the United Kingdom.
Brand USA was established in 2010 by the U.S. Travel Promotion Act, after a decade-long falloff in the number of foreign visitors. The organization promotes U.S. states, cities, national attractions and other travel industry partners through digital channels and DiscoverAmerica.com.
Brand USA said its marketing campaigns brought 1.1 million visitors to the U.S. and created $118.3 million in travel revenue in 2014. The public-private partnership was recently reauthorized by Congress through 2020.