The midstate has lost its moxie, at least in name.
A month after York-based Moxie Design and Marketing LLC expanded to Lancaster and changed its brand name, Lancaster-based Moxie House is changing its name as well. It will now be known as Fig Industries.
It’s also planning a move in 2016 to accommodate future growth.
Deb Brandt, the owner and creative director of the company that publishes Fig magazine, said there was too much brand confusion to carry on the Moxie House name.
“We’re hoping it will make it easy for the clients and help us grow more strategically,” she said of the company she founded in 2000. It has a staff of 18, including 15 women
Fig magazine, a hyper-local direct mail guide to shopping, dining, arts and events in small cities and great destinations, got its start 10 years ago in Lancaster. It has since expanded to five locations, including West Chester, Kennett Square, Bethlehem and Columbia, S.C.
The Lancaster publication has a direct-mail base of 120,000, while the other publications range between 80,000 and 100,000, Brandt said.
“Most of our growth has occurred in the past five years,” she said. “The design and marketing side is growing quickly. We’ve hired a brand strategist, a public relations specialist and a writer. We’re starting to work more regionally.”
The company also has been growing its stable of specialty food manufacturers who need packaging and branding services.
Brandt said she expects to add new cities for Fig magazine over the next 12 to 18 months.
In the spring, the creative firm will begin work on a much bigger office. Brandt said she is buying a portion of an old warehouse on Grant Street. The move should occur by September.
That building will roughly double the company’s office. It operates now out of about 2,400 square feet on East King Street.
“I think the warehouse space will be perfect for the next five years,” Brandt said, anticipating three more hires over the next year. “There was no way we could leave the city. We want to remain in the heart of the city.”