Behind the List with J. Alejandro Rosado Jr.

J. Alejandro Rosado Jr. is CEO of Lancaster County-based IT firm 12:34 MicroTechnologies Inc. The numerals in the company name represent Rosado’s lifelong lucky numbers. - (Photo / Amy Spangler)

J. Alejandro Rosado Jr. is CEO of Lancaster County-based IT firm 12:34 MicroTechnologies Inc. The numerals in the company name represent Rosado’s lifelong lucky numbers.

Q: What led you to start your own company and what challenges did you face?

A: Prior to this, I was working for a huge corporation, and it’s a totally different environment. Having grown up in Lancaster, speaking to a lot of business owners, small businesses were not being served properly from an IT perspective. It was the right time and niche for me.

I started this company in 1998 by myself and was out doing the work, and the biggest challenge was after about the third year, I needed help because my reputation expanded, and I was suddenly not having enough hours in the day to get everything done. I started to hire several other people, and that led to payroll and insurance policies and all of the other things that go along with a company — all of the stuff you have to do that you don’t think about when you go into business for yourself.

12:34 MicroTechnologies serves small to mid-size companies. What is different about the technology needs of these companies?

Our specific niche is businesses that don’t have their own IT department, businesses that have less than 50 computers. They try to do it themselves, often somebody in a job that’s not related to IT, and they’re winging it to try to make the computers work in the business. Long-term, that’s not a good approach. So that’s sort of our niche, providing complete outsourced IT services to businesses that don’t have their own staff. They still need remote access, collaboration, productivity, efficiency.

How do you and your company keep pace with changes in technology?

Every year we go to the Microsoft partner conference. We’re one of the few Microsoft partners in Pennsylvania that attend that conference religiously. That gives us a really strong relationship with Microsoft. All the other vendors we work with as well, we attend their events.

Each week, we have a tech meeting where all the technicians get together and share what they did last week and what’s coming up and also what’s going on in the industry. It’s an ongoing challenge, though. It’s so different now, because the technology industry has grown faster than any other industry on the planet. The industry in the past 14 years has grown way faster than the previous 20 years before that. Even what we could do just two years ago has greatly expanded over the previous five. Look what you can do with your phone. New industries have popped up overnight, all the apps. You can have the entire Internet in the palm of your hand.

Which makes it fun! We’re all geeks, we all love the industry. Everybody loves technology, and that makes it fun for us.

Why is your company’s involvement with the Lancaster chapter of SCORE, which provides mentors in business, important to you?

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