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Beer and pretzels. Who knew? Tröegs and Unique Snacks partner for fall campaign

A new campaign between two popular Pennsylvania brands will pair craft beers with pretzels at select retailers.

Reading-based Unique Snacks and Tröegs Independent Brewing in Hershey announced their new Better Together campaign, a promotion running from August 30 through October 31 in the northeast, midwest and south regions of the U.S.

During the campaign, customers will find pairings of Unique Snacks’ pretzels and Tröegs’ craft beers such as Perpetual IPA with Original Splits and Troegenator Double Bock with Extra Dark Splits at select retail partners.

“We’re Pennsylvania natives,” said John Trogner, founding brother and brewmaster at Tröegs. “That’s a big part of our identity. So it’s natural for us to partner with another family-owned Pennsylvania maker. Both of us geek out on taking ingredients and making something delicious, and those two things happen to taste great together.”

“Tröegs’ devotion to the art and science of brewing refreshing beers using only the finest ingredients, including some from right here in Pennsylvania, matches our devotion to creating healthy snacks with more flavor using fewer ingredients and smarter baking,” said Justin Spannuth, COO of Unique Snacks. “The Better Together Campaign is all about offering customers a variety of distinct, refreshing flavors and textural characteristics that create perfect pairings.”

Ioannis Pashakis
Ioannis Pashakis is the Central Penn Business Journal's assistant editor. Email him at [email protected].

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