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Author Archives: Bekah McClelland

PERSPECTIVE: Is the Facebook brand facing in the right direction?

Dear Mr. Zuckerberg,   First let me give you a big thumbs up and smiley face emoji for the incredible job you’ve done with Facebook and for leading the way in shaping the world of social media. With more than 2 billion users globally you’ve created one of the world’s most valuable brands in just 15 years.   People are more connected and more knowledgeable about the lives of their ...

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