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Analytics-driven marketing agency opens in York
Paula Wolf//January 23, 2023
Exp1st, a marketing agency that uses analytics to drive results for businesses in the Harrisburg, York and Lancaster areas, recently opened in York.
While the company specializes in aligning small businesses for growth, it also offers marketing services such as website creation, logo design, search engine marketing, social media advertising and more.
“Marketing can no longer be viewed as a silo inside a business,” Exp1st President of Marketing John Gallo said in a release.
“Today, marketing leads the mutual give and take between all aspects of a business to create the best experience for customers. We use a unique methodology that blends design thinking techniques and growth strategies and ties it all to revenue and results. Our aim is to provide a complete view of our client’s brand and how it interacts with the market in all aspects and not just the marketing materials or advertisements it puts forth.”
For example, he said, Exp1st recently created a package for Holeshot Products, a Central Pennsylvania manufacturer of slot car accessories, which included branding and website design to help Holeshot expand its two new product lines.
Paula Wolf is a freelance writer
