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60 second interview
Name: Kathleen Markey-Ludwick
Title: President
Company Name: DataWare Inc., York
Company description: A family-owned computer support and service company whose motto is “We’re different. We care.”
Personal: Married with five children; one of whom is the general manager/service manager of the company
Describe your typical workday: Invoice and bill payment, taking care of human resource issues within the company and marketing
Why did you go into this industry: “In 1985, my ex-husband started a company called Copytech. As a way to grow the company, we started a computer division. In 1989, we split the two into separate entities. Copytech became Imageware, and the computer division became Dataware. Today, they operate as sister companies in the same building.”
What is your biggest challenge, and how do you meet it? “The biggest challenge is differentiating ourselves from the competition. We do this basically by having personal relationships with our customers. We do not have canned solutions.”
Industry trends in Central PA: Companies are moving away from just providing hardware to providing value-added services such as network administration and database management.
Definition of a leader: “Someone who is forthright, able to make decisions and trustworthy.”
Hobbies: Folk-art painting, scrapbooking, reading, traveling
Advice to our readers: “Pursue your goals with a positive attitude. But don’t ever get too caught up in reaching your goals that you forget to help others along the way. Relationships are what it is all about.”
