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3 mistakes to avoid when hiring your first marketing director

By Steve Wolgemuth

There comes a time in any business’s growth trajectory when the question comes up, "Should we hire a marketing director?"

Your quick guide to successful video marketing in 2017

By Steve Wolgemuth

If your business’s 2017 marketing plan doesn’t have a video content strategy, you might want to reconsider. According to Google, online video is quickly becoming the preferred form of content for web users and, by 2019, is...

3 things Google says local businesses must focus on in 2017

By Steve Wolgemuth

On November 11, two Google representatives visited central Pennsylvania and spoke to 30 of YDOP’s clients during a half-day workshop. Google’s purpose was to help these...

3 reasons your business isn't growing

By Steve Wolgemuth

Every week, I meet business leaders who confess their lack of confidence in allocating marketing resources. Meanwhile, they want to grow market share. If that sounds like you, it may help to focus on one of these three problems:

Are you ready for Google's next big change?

By Steve Wolgemuth

A few months from now, you’re relaxing in your living room over Christmas break. You are surfing the web. You decide to do a Google search for your company’s products or services. You discover something terrible.