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Steve Wolgemuth Founder & CEO, YDOP

About Steve Wolgemuth

Steve Wolgemuth is the founder and CEO of YDOP (pronounced "WHY-dopp"), a Lancaster, Pennsylvania-based internet marketing company specializing in Near-user Marketing.

At YDOP, he has assembled a team designed to be an ideal fit for businesses needing to reach nearby clients using digital strategies like local SEO, local target marketing, local conversion strategies, local reputation management and local social media strategies.

Steve didn’t set out to build an online marketing company — his journey to YDOP started in the competitive field of dressage horse riding. Sometimes called “ballet dancing for horses,” Steve quickly fell in love with the challenge of mastering this highly technical art form. Within a decade, Steve had become the fourth-ranked rider in the United States.

Retiring from competition in 1990, Steve used his experience in the horse-riding world to help other aspiring dressage riders find special horses. He built a website, developed a sizable network of clients and breeders, and traveled to Europe monthly. Based on his relationships, experiences, and targeted online marketing strategies, Steve quickly became the leading dressage horse broker in North America. In fact, at the 2016 Olympics, the highest scoring dressage horse in American Olympics history was one that Steve selected for its owner.

As his importing business grew, Steve sharpened his digital marketing skills so he could target the right buyers who were looking for his services. His customers, many of whom were savvy business owners themselves, recognized his gifts, not only for completing the deal, but also for marketing his services online. These business owners started asking Steve for help in creating their own website and crafting an online marketing plan.

This was the start of YDOP. “Your dream, our project,” was the mantra.

In his role at YDOP, Steve uses his competitiveness and desire for mastery to help businesses dominate their markets in online search. In the highly competitive field of digital marketing, he’s built YDOP into a pioneer in Near-User Marketing, helping localized businesses reach their target markets. By partnering with and building long-term relationships with each client, Steve is able to help owners adapt their businesses for the digital world.

Posts by Steve Wolgemuth

3 mistakes to avoid when hiring your first marketing director

By Steve Wolgemuth

There comes a time in any business’s growth trajectory when the question comes up, "Should we hire a marketing director?"

Your quick guide to successful video marketing in 2017

By Steve Wolgemuth

If your business’s 2017 marketing plan doesn’t have a video content strategy, you might want to reconsider. According to Google, online video is quickly becoming the preferred form of content for web users and, by 2019, is...

3 things Google says local businesses must focus on in 2017

By Steve Wolgemuth

On November 11, two Google representatives visited central Pennsylvania and spoke to 30 of YDOP’s clients during a half-day workshop. Google’s purpose was to help these...

3 reasons your business isn't growing

By Steve Wolgemuth

Every week, I meet business leaders who confess their lack of confidence in allocating marketing resources. Meanwhile, they want to grow market share. If that sounds like you, it may help to focus on one of these three problems:

Are you ready for Google's next big change?

By Steve Wolgemuth

A few months from now, you’re relaxing in your living room over Christmas break. You are surfing the web. You decide to do a Google search for your company’s products or services. You discover something terrible.

Are you branding like it's 2017?

By Steve Wolgemuth

Have you, as a business leader, made plans to keep pace with your customers’ expectations? Or are you being held back by old-school thinking and misplaced marketing efforts?

5 questions leaders forget to ask digital marketing agencies

By Steve Wolgemuth

Selecting an internet marketing partner for your business might be new territory for you, but by remembering to ask these five questions, you might avoid some expensive and time-consuming problems down the road.

How smart leaders manage digital marketing teams: 3 examples

By Steve Wolgemuth

Working with hundreds of different organizations and helping leaders with digital marketing over the last decade has given me an insider’s view of leadership styles.

Are you using a local marketing strategy online?

By Steve Wolgemuth

A decade ago, local business owners everywhere were imagining this new internet thing would forever transform their businesses. Finally, they would be able to reach customers and sell their products and services anywhere, no longer bound...