Jeff Geoghan is vice president of marketing and communications for Coldwell Banker Select Professionals and Select Services, based in Lancaster City, with 10 offices in eight Central Pennsylvania counties. Jeff lives in East Petersburg, where he also serves as mayor. Jeff has been actively involved in local government and business and has been used as a source by local, regional and national publications.
Does anyone remember the extended winter of 2014? I know at least one large group of people who do — the midstate real estate agent population.
We've been working on plans for next year's marketing, and once again I'm excited about where that planning is going.
There was a time not long ago when the standard approach to marketing a home was the infamous “post and pray” approach – that is, drop the sign in the yard and hope for the best. An open house or two, maybe a flyer box out front...
One of my favorite Web services has been Seattle-based Walkscore.com. My clients glommed onto it immediately when it first launched in 2007. (I know, hard to remember back that far).
During the thought process preceding a major remodel project a few years, I was exposed to an architect named Sarah Susanka.
I wrote about urbanism as a concept waaay back in 2007, and looking forward to today, I think that we can see and sense continued momentum in the direction of what housing experts since the mid-1990s have called the “New Urbanism.”
I've recently been impressed-upon by the realization (not a new one) that real estate agents are, first and foremost, entrepreneurs. And we've got a full complement of them peppering Central Pennsylvania seeking success in their chosen profession.
I thought I would have a little fun this week and talk about something quirky that happens in real estate just as it does in other ways in life around Central Pennsylvania. And that's the “river effect.”
Testy, testy … real estate deals today take a lot more patience and flexibility than in many recent years. It seems as though deals “blowing up” is going mainstream these days, from what I hear on the street. It's not time to...
For years now, overseas home searchers in the U.S. have been able to ply the neighborhoods of Monaco and Dubai through luxury real estate websites such as Coldwell Banker Previews International. However, your local Multiple Listing Service did not...