Jeff Geoghan is vice president of marketing and communications for Coldwell Banker Select Professionals and Select Services, based in Lancaster City, with 10 offices in eight Central Pennsylvania counties. Jeff lives in East Petersburg, where he also serves as mayor. Jeff has been actively involved in local government and business and has been used as a source by local, regional and national publications.
For those of you who are still laboring under the assumption that social media is not a valid form of communication or worse, a passing phenom, let me gently correct you … it's here to stay.
Remember last March? Your friendly local agents do — it was the spring that didn't happen until well into April, due to the late snowfalls and storms.
The winter drags o n… and on. As we hunker down in front of our fireplaces and pray for warmer days, we need to also be thinking about our home's health in these frigid temps.
By “march,” I'm not referring to the month of the year, but the inexorable growth of the mobile web against traditional “desktop” web browsing. I know you do it, too: Jump on the Zillow app to check the price of a nearby...
Does anyone remember the extended winter of 2014? I know at least one large group of people who do — the midstate real estate agent population.
We've been working on plans for next year's marketing, and once again I'm excited about where that planning is going.
There was a time not long ago when the standard approach to marketing a home was the infamous “post and pray” approach – that is, drop the sign in the yard and hope for the best. An open house or two, maybe a flyer box out front...
One of my favorite Web services has been Seattle-based Walkscore.com. My clients glommed onto it immediately when it first launched in 2007. (I know, hard to remember back that far).
During the thought process preceding a major remodel project a few years, I was exposed to an architect named Sarah Susanka.
I wrote about urbanism as a concept waaay back in 2007, and looking forward to today, I think that we can see and sense continued momentum in the direction of what housing experts since the mid-1990s have called the “New Urbanism.”