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Real Estate Blog

Jeff Geoghan

About Jeff Geoghan

Jeff Geoghan is vice president of marketing and communications for Coldwell Banker Select Professionals and Select Services, based in Lancaster City, with 10 offices in eight Central Pennsylvania counties. Jeff lives in East Petersburg, where he also serves as mayor. Jeff has been actively involved in local government and business and has been used as a source by local, regional and national publications.

The social side of real estate

For those of you who are still laboring under the assumption that social media is not a valid form of communication or worse, a passing phenom, let me gently correct you … it's here to stay.

Spring is coming to the market

Remember last March? Your friendly local agents do — it was the spring that didn't happen until well into April, due to the late snowfalls and storms.

Cold and snow are dangerous to your home's health

The winter drags o n… and on. As we hunker down in front of our fireplaces and pray for warmer days, we need to also be thinking about our home's health in these frigid temps.

The march of mobile

By “march,” I'm not referring to the month of the year, but the inexorable growth of the mobile web against traditional “desktop” web browsing. I know you do it, too: Jump on the Zillow app to check the price of a nearby...

Spring will come early in 2015

Does anyone remember the extended winter of 2014? I know at least one large group of people who do — the midstate real estate agent population.

Enjoy this time at 'home' with your family

We've been working on plans for next year's marketing, and once again I'm excited about where that planning is going.

Just the facts, please – How sellers benefit from new data tools

There was a time not long ago when the standard approach to marketing a home was the infamous “post and pray” approach – that is, drop the sign in the yard and hope for the best. An open house or two, maybe a flyer box out front...

Walkscore goes real estate – a walkability win

One of my favorite Web services has been Seattle-based Walkscore.com. My clients glommed onto it immediately when it first launched in 2007. (I know, hard to remember back that far).

Slowing your home down

During the thought process preceding a major remodel project a few years, I was exposed to an architect named Sarah Susanka.

The new urbanism in Central PA?

I wrote about urbanism as a concept waaay back in 2007, and looking forward to today, I think that we can see and sense continued momentum in the direction of what housing experts since the mid-1990s have called the “New Urbanism.”

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