CPBJ - en-us Copyright 2014 Central Penn Business Journal Thu, 31 Jul 2014 07:49:32 EST Thu, 31 Jul 2014 07:49:32 EST http://www.cpbj.com/article/20140725/CPBJ01/140729852&source=RSS Newsmakers Marketing Business featured this week Varsity Thu, 24 Jul 2014 12:44:00 EST http://www.cpbj.com/article/20140725/CPBJ01/140729852&source=RSS http://www.cpbj.com/article/20140725/CPBJ01/307239991&source=RSS The Whiteboard The difference between brand and branding with a little help from a ship The terms &#8220brand&#8221 and &#8220branding&#8221 get thrown around on a daily basis in conference rooms throughout corporate America. Wed, 23 Jul 2014 11:45:00 EST http://www.cpbj.com/article/20140725/CPBJ01/307239991&source=RSS http://www.cpbj.com/article/20140718/CPBJ01/140719709&source=RSS Newsmakers Marketing Business featured this week Gavin Advertising Fri, 18 Jul 2014 15:17:00 EST http://www.cpbj.com/article/20140718/CPBJ01/140719709&source=RSS http://www.cpbj.com/article/20140714/CPBJ01/140719893&source=RSS West of Codorus neighborhood gets branding A group of business owners and residents have branded their section of downtown York in hopes of creating an identity that will be easier to market. Mon, 14 Jul 2014 09:38:00 EST http://www.cpbj.com/article/20140714/CPBJ01/140719893&source=RSS http://www.cpbj.com/article/20140711/CPBJ01/140719876&source=RSS Newsmakers Marketing Business featured this week Moxie Design and Marketing Mon, 14 Jul 2014 11:56:00 EST http://www.cpbj.com/article/20140711/CPBJ01/140719876&source=RSS http://www.cpbj.com/article/20140711/CPBJ01/307109990&source=RSS The Whiteboard By raising wages, Gap, Ikea and others invest in brands for long haul Years ago, when I was a young account executive at an advertising agency, my boss came into my office with a paper in his hand. Thu, 10 Jul 2014 16:45:00 EST http://www.cpbj.com/article/20140711/CPBJ01/307109990&source=RSS http://www.cpbj.com/article/20140704/CPBJ01/140709872&source=RSS Newsmakers Marketing Business featured this week Caskey Group Sun, 06 Jul 2014 18:03:00 EST http://www.cpbj.com/article/20140704/CPBJ01/140709872&source=RSS http://www.cpbj.com/article/20140627/CPBJ01/306279997&source=RSS Where are advertising dollars being spent in the digital age? That depends With all the changes in media since the turn of the century, it's natural for advertising firms to change how they steer clients' campaign budgets. Fri, 27 Jun 2014 11:00:00 EST http://www.cpbj.com/article/20140627/CPBJ01/306279997&source=RSS http://www.cpbj.com/article/20140627/CPBJ01/306279998&source=RSS Security window company tries changing up the pitch Harmony Security Products Inc. is trying a new pitch. Fri, 27 Jun 2014 11:00:00 EST http://www.cpbj.com/article/20140627/CPBJ01/306279998&source=RSS http://www.cpbj.com/article/20140627/CPBJ01/306279999&source=RSS B2B brand loyalty How do you build it today? Continuity and consistency are critical to building brand loyalty &#8212 maybe even more so if you're a business selling to another business. Fri, 27 Jun 2014 11:00:00 EST http://www.cpbj.com/article/20140627/CPBJ01/306279999&source=RSS http://www.cpbj.com/article/20140627/CPBJ01/306269992&source=RSS The Whiteboard California Chrome gives insight into trademarking a brand the right way If there's a truism in building brands, it's that brands are built over time, not overnight. But there are occasional exceptions, as was almost demonstrated with the racehorse California Chrome and Smarty Jones in 2004. Thu, 26 Jun 2014 16:15:00 EST http://www.cpbj.com/article/20140627/CPBJ01/306269992&source=RSS http://www.cpbj.com/article/20140606/CPBJ01/306059995&source=RSS Compatible industries help DavCo develop DavCo Advertising Inc. in Paradise Township, Lancaster County, gives visitors a lot to look at. Thu, 05 Jun 2014 19:30:00 EST http://www.cpbj.com/article/20140606/CPBJ01/306059995&source=RSS http://www.cpbj.com/article/20140610/CPBJ01/140619981&source=RSS New Pa. wine campaign aims to squeeze more juice out of industry The Pennsylvania Winery Association and Pennsylvania Wine Marketing and Research Program have teamed up to roll out a new branding campaign aimed at getting more people to enjoy wines made in the commonwealth. Tue, 10 Jun 2014 09:37:00 EST http://www.cpbj.com/article/20140610/CPBJ01/140619981&source=RSS http://www.cpbj.com/article/20140606/CPBJ01/140609842&source=RSS In brief Advertising firm offers nonprofits grant The deadline to apply to a grant program for nonprofits sponsored by York advertising firm Moxie has been extended to June 30. Thu, 05 Jun 2014 20:55:00 EST http://www.cpbj.com/article/20140606/CPBJ01/140609842&source=RSS http://www.cpbj.com/article/20140516/CPBJ01/140519807&source=RSS Newsmakers Marketing Businesses featured this week Godfrey, Moxie Design and Marketing, Synapse Marketing Solutions Fri, 16 May 2014 13:00:00 EST http://www.cpbj.com/article/20140516/CPBJ01/140519807&source=RSS