CPBJ - en-us Copyright 2015 Central Penn Business Journal Tue, 28 Apr 2015 01:25:55 EST Tue, 28 Apr 2015 01:25:55 EST http://www.cpbj.com/article/20150424/CPBJ01/150429788&source=RSS Newsmakers Marketing Business featured this week Godfrey Sun, 26 Apr 2015 18:31:00 EST http://www.cpbj.com/article/20150424/CPBJ01/150429788&source=RSS http://www.cpbj.com/article/20150424/CPBJ01/304249997&source=RSS Billboard mix continues to evolve as digital demand increases Drive any major thoroughfare or highway in Central Pennsylvania and you will see plenty of billboards. Fri, 24 Apr 2015 09:00:00 EST http://www.cpbj.com/article/20150424/CPBJ01/304249997&source=RSS http://www.cpbj.com/article/20150417/CPBJ01/150429900&source=RSS Newsmakers Marketing Business featured this week Varsity Wed, 22 Apr 2015 11:08:00 EST http://www.cpbj.com/article/20150417/CPBJ01/150429900&source=RSS http://www.cpbj.com/article/20150417/CPBJ01/304169992&source=RSS The Whiteboard UPS promotes a doozy of a new brand promise but can't deliver UPS wants you to know that it has a new philosophy about what it does. Thu, 16 Apr 2015 13:00:00 EST http://www.cpbj.com/article/20150417/CPBJ01/304169992&source=RSS http://www.cpbj.com/article/20150415/CPBJ01/150419843&source=RSS Grumbine's RV Center rebranding as Camping World of Harrisburg Camping World, the nation's largest RV and outdoor retailer, and Good Sam, the world's largest RV owners organization, say expansion plans are complete and Grumbine's RV Center in West Hanover Township is being renamed Camping World of Harrisburg. Wed, 15 Apr 2015 15:33:00 EST http://www.cpbj.com/article/20150415/CPBJ01/150419843&source=RSS http://www.cpbj.com/article/20150413/CPBJ01/150419940&source=RSS Fire Ice Diamond Gallery changes name to K.E. Jones Jewelers Fire Ice Diamond Gallery in Cumberland County is changing its name to K. E. Jones Jewelers in a rebranding move. Mon, 13 Apr 2015 09:16:00 EST http://www.cpbj.com/article/20150413/CPBJ01/150419940&source=RSS http://www.cpbj.com/article/20150410/CPBJ01/304109992&source=RSS Awards Industries featured this week Associations, construction, designation, education, entrepreneurship, marketing, retail Fri, 10 Apr 2015 11:45:00 EST http://www.cpbj.com/article/20150410/CPBJ01/304109992&source=RSS http://www.cpbj.com/article/20150410/CPBJ01/304109996&source=RSS SpiriTrust Lutheran rebrand reflects group's evolution After more than 20 years as Lutheran Social Services of South Central Pennsylvania, the name just didn't fit anymore, said Robert L. Rundle Jr. , CEO of the newly named SpiriTrust Lutheran. Fri, 10 Apr 2015 11:45:00 EST http://www.cpbj.com/article/20150410/CPBJ01/304109996&source=RSS http://www.cpbj.com/article/20150410/CPBJ01/304099994&source=RSS Editorial In recruiting, the whole can be greater than its parts A lot of energy and ink have been expended on the critical shortage of skilled labor in the midstate and how to fix it. Manufacturers are trying everything from job fairs to in-house training to find the workers they need. Thu, 09 Apr 2015 15:00:00 EST http://www.cpbj.com/article/20150410/CPBJ01/304099994&source=RSS http://www.cpbj.com/article/20150403/CPBJ01/304029993&source=RSS The Whiteboard For one-man brands#8212advice for building your brand beyond square one According to the Small Business Administration, there are almost 28 million small businesses fewer than 500 employees in the U. S. , and more than 22 million are self-employed with no additional payroll or employees. Thu, 02 Apr 2015 13:00:00 EST http://www.cpbj.com/article/20150403/CPBJ01/304029993&source=RSS http://www.cpbj.com/article/20150327/CPBJ01/150329828&source=RSS Newsmakers Marketing Business featured this week The Spot Media Group Wed, 25 Mar 2015 10:48:00 EST http://www.cpbj.com/article/20150327/CPBJ01/150329828&source=RSS http://www.cpbj.com/article/20150320/CPBJ01/150329957&source=RSS Newsmakers Other Business featured this week Fastsigns of York Fri, 20 Mar 2015 12:47:00 EST http://www.cpbj.com/article/20150320/CPBJ01/150329957&source=RSS http://www.cpbj.com/article/20150320/CPBJ01/303199979&source=RSS Awards Industries featured this week Architecture and engineering, banking and finance, construction, designations, education, law, marketing, printing, technology Thu, 19 Mar 2015 16:15:00 EST http://www.cpbj.com/article/20150320/CPBJ01/303199979&source=RSS http://www.cpbj.com/article/20150306/CPBJ01/303049991&source=RSS The Whiteboard Three half-truths about brands and branding #8211 and accepting them Your brand can be anything you want it to be. In theory, if you can conceive a brand, you should be able to build it, right? Wed, 04 Mar 2015 14:15:00 EST http://www.cpbj.com/article/20150306/CPBJ01/303049991&source=RSS http://www.cpbj.com/article/20150306/CPBJ01/150309829&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 06 Mar 2015 15:32:00 EST http://www.cpbj.com/article/20150306/CPBJ01/150309829&source=RSS