CPBJ - en-us Copyright 2015 Central Penn Business Journal Wed, 01 Apr 2015 00:46:24 EST Wed, 01 Apr 2015 00:46:24 EST http://www.cpbj.com/article/20150327/CPBJ01/150329828&source=RSS Newsmakers Marketing Business featured this week The Spot Media Group Wed, 25 Mar 2015 10:48:00 EST http://www.cpbj.com/article/20150327/CPBJ01/150329828&source=RSS http://www.cpbj.com/article/20150320/CPBJ01/150329957&source=RSS Newsmakers Other Business featured this week Fastsigns of York Fri, 20 Mar 2015 12:47:00 EST http://www.cpbj.com/article/20150320/CPBJ01/150329957&source=RSS http://www.cpbj.com/article/20150320/CPBJ01/303199979&source=RSS Awards Industries featured this week Architecture and engineering, banking and finance, construction, designations, education, law, marketing, printing, technology Thu, 19 Mar 2015 16:15:00 EST http://www.cpbj.com/article/20150320/CPBJ01/303199979&source=RSS http://www.cpbj.com/article/20150306/CPBJ01/303049991&source=RSS The Whiteboard Three half-truths about brands and branding #8211 and accepting them Your brand can be anything you want it to be. In theory, if you can conceive a brand, you should be able to build it, right? Wed, 04 Mar 2015 14:15:00 EST http://www.cpbj.com/article/20150306/CPBJ01/303049991&source=RSS http://www.cpbj.com/article/20150306/CPBJ01/150309829&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 06 Mar 2015 15:32:00 EST http://www.cpbj.com/article/20150306/CPBJ01/150309829&source=RSS http://www.cpbj.com/article/20150220/CPBJ01/302209993&source=RSS Awards Industries featured this week Associations, designations, education, marketing, real estate, technology Fri, 20 Feb 2015 09:00:00 EST http://www.cpbj.com/article/20150220/CPBJ01/302209993&source=RSS http://www.cpbj.com/article/20150220/CPBJ01/302199991&source=RSS The Whiteboard Nationwide starts conversation, makes huge statement about its values Super Bowl Sunday has evolved into a national holiday with countless parties and promotions, a six-hour pregame show, an outrageous halftime performance and, interrupting the festivities from time to time, a football game. Thu, 19 Feb 2015 16:15:00 EST http://www.cpbj.com/article/20150220/CPBJ01/302199991&source=RSS http://www.cpbj.com/article/20150213/CPBJ01/150219846&source=RSS Newsmakers Marketing Business featured this week Target Media Fri, 13 Feb 2015 12:09:00 EST http://www.cpbj.com/article/20150213/CPBJ01/150219846&source=RSS http://www.cpbj.com/article/20150206/CPBJ01/150209815&source=RSS Newsmakers Other Business featured this week Fortna Auctioneers and Marketing Group Fri, 06 Feb 2015 15:49:00 EST http://www.cpbj.com/article/20150206/CPBJ01/150209815&source=RSS http://www.cpbj.com/article/20150206/CPBJ01/150209819&source=RSS Newsmakers Marketing Businesses featured this week Moxie Design and Marketing, Stoner Bunting Fri, 06 Feb 2015 15:38:00 EST http://www.cpbj.com/article/20150206/CPBJ01/150209819&source=RSS http://www.cpbj.com/article/20150206/CPBJ01/302059992&source=RSS The Whiteboard Focus on happiness An insider's view of Coke's brand in a digital world One of my favorite ways to learn about branding is to talk with people who work for the most successful brands in the world. Invariably, these people have a rich sense of the brand and great insights into how it works on a day-to-day basis. The following interview is with Amanda, who works for Coca-Cola in marketing at its world headquarters in. . . Thu, 05 Feb 2015 13:45:00 EST http://www.cpbj.com/article/20150206/CPBJ01/302059992&source=RSS http://www.cpbj.com/article/20150123/CPBJ01/301229993&source=RSS The Whiteboard Long-running brand slogans demonstrate reasons that make them great A truly great slogan can be a golden goose for a brand. It becomes a touchstone of familiarity for customers and a rallying point for employees. Imitators inadvertently reinforce its excellence, as does parody and even mockery. Thu, 22 Jan 2015 14:00:00 EST http://www.cpbj.com/article/20150123/CPBJ01/301229993&source=RSS http://www.cpbj.com/article/20150109/CPBJ01/150109853&source=RSS Cumberland County economic development membership plan has strong first year Cumberland Area Economic Development Corp. 's plan to sell memberships in a bid to become financially independent had a strong 2014 response, CEO Jonathan Bowser said. Fri, 09 Jan 2015 08:26:00 EST http://www.cpbj.com/article/20150109/CPBJ01/150109853&source=RSS http://www.cpbj.com/article/20150109/CPBJ01/301089992&source=RSS The Whiteboard New Year's resolutions for a stronger, fitter, trimmer brand in 2015 Another year is in the books and maybe the company Christmas party was one for the ages, but how has your brand fared over the past 12 months? Is it fit and trim and leading the way, or has it grown a little shabby, flabby and gabby? Here's how a little brand introspection can go a long way toward a good year for your brand. Thu, 08 Jan 2015 15:15:00 EST http://www.cpbj.com/article/20150109/CPBJ01/301089992&source=RSS http://www.cpbj.com/article/20150109/CPBJ01/301089998&source=RSS Caskey Group's direct mail tracking system aims to make waves In the past year and a half, Caskey Group has seen something it hasn't since the early part of the millennium. Thu, 08 Jan 2015 15:15:00 EST http://www.cpbj.com/article/20150109/CPBJ01/301089998&source=RSS