CPBJ - en-us Copyright 2014 Central Penn Business Journal Tue, 25 Nov 2014 20:42:37 EST Tue, 25 Nov 2014 20:42:37 EST

Writing books helps Central Pa. businesspeople share their messages

By Heather Stauffer
November 20, 2014 03:30 PM

Why write a book, particularly as a businessperson? CONTINUE READING

Newsmakers: Marketing

By November 21, 2014 03:14 PM

Business featured this week: Scheffey Integrated Marketing CONTINUE READING

Behind the List with Mike Canarelli

By Rebecca Hanlon, contributing writerNovember 21, 2014 12:30 PM

Mike Canarelli is co-founder of Web Talent Marketing. He earned a bachelor’s degree in business administration at the Fox School of Business at Temple University, where he majored in entrepreneurship with a minor in management information systems. CONTINUE READING

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The Whiteboard: DirecTV reaches for new Lowe in battle of cable vs. dish brands

By David TaylorNovember 20, 2014 03:30 PM

DirecTV wants us to know that we have a choice for our entertainment dollar. There's cable and its many weaknesses, and there's DirecTV and its many positive qualities. But how to tell us that in a memorable, even entertaining, way? The answer was obvious, at least to them: The many faces of Rob Lowe. CONTINUE READING

Awards

By November 14, 2014 12:30 PM

Industries featured this week: Marketing, nonprofits, real estate CONTINUE READING

Behind the List with Rick Rocchi

By Heather Stauffer
November 14, 2014 12:30 PM

Rick Rocchi is vice president and general manager of U.S. commercial marketing at The Hershey Co. Back in 1992, the theme of the Business Journal’s very first list was Largest Employers. It showed what was then Hershey Foods Corp. tied with AMP Inc. for third place at 7,500 employees, behind the state and federal governments. CONTINUE READING

CPBJ30: Latter half of 2005 hit on still-current discussions

By Joseph Deinlein
November 13, 2014 04:30 PM

The General Assembly's ill-fated pay raise was the topic of Business Journal editorials in July 2005. Local business response to Hurricane Katrina filled the pages in August. And stories on the historic Majestic Theater's $16 million renovations in Gettysburg were featured in November and December. CONTINUE READING

Powerbook 2014: A statewide campaign led to love — and national recognition

By Jason Scott
November 6, 2014 01:00 PM

One floor above a shuttered credit union branch in downtown Harrisburg, leading political minds are coordinating campaign events and advising candidates on final messaging efforts to reach voters before the fall election. CONTINUE READING

The Whiteboard: Smart move? GE puts its best-known products in hands of competitor

By David Taylor November 6, 2014 01:00 PM

General Electric just became a little less general. Well, maybe more than a little. By selling off its consumer appliance business to Electrolux, the corporate giant is leaving behind its most widely recognized products and the source of its brand awareness for perhaps nine out of 10 people in this country. CONTINUE READING

Editorial: Power couples make midstate stronger

By November 6, 2014 01:00 PM

This year's Powerbook subjects run the gamut. They are corporate executives, entrepreneurs, political consultants, marketing experts, medical professionals, nonprofit leaders and community volunteers — though most wear multiple hats. CONTINUE READING

Powerbook 2014: Prioritizing family, health and business fuels success for Meyers and La Torre

By Jason Scott
November 6, 2014 01:00 PM

After a combined 20 years as business owners, it still comes down to a simple question at 4:45 a.m.: “Who's working out first?” CONTINUE READING

Powerbook 2014: Power Couples

By November 6, 2014 01:00 PM

Individually, they are impressive. Together, they are forces to be reckoned with. They are community leaders, strategists, philanthropists, fundraisers, builders, communicators and more. CONTINUE READING

Newsmakers: Marketing

By October 25, 2014 09:06 AM

Businesses featured this week: Godfrey, PPO&S CONTINUE READING

Awards

By October 24, 2014 11:45 AM

Industries featured this week: Associations, designations, marketing, retail, tourism CONTINUE READING

The Whiteboard: Five ways to fine-tune your digital branding — because it won't tune itself

By David TaylorOctober 23, 2014 04:00 PM

One of the greatest, most empowering elements of the digital age is that it has enabled each of us to become independent, self-guided publishers of unlimited amounts of material. This is wonderful for freedom of expression, communicating with others and creating a unique personal identity. But for brand managers, it can be enormously frustrating. CONTINUE READING