CPBJ - en-us Copyright 2014 Central Penn Business Journal Thu, 18 Dec 2014 02:21:08 EST Thu, 18 Dec 2014 02:21:08 EST

Newsmakers: Marketing

By December 5, 2014 12:42 PM

Businesses featured this week: Anstadt Communications, Gavin Advertising CONTINUE READING

The Whiteboard: Pizza Hut risks becoming 'Pizza What?' with bold rebranding effort

By David TaylorDecember 4, 2014 11:45 AM

Go big, or go home. CONTINUE READING

York manufacturer continues commitment to handcrafted products made in America

By Joseph Deinlein
December 4, 2014 11:45 AM

William H. Swartz Jr. started Olde Country Reproductions in a garage on York's Sherman Street in 1974. CONTINUE READING

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Newsmakers: Marketing

By November 25, 2014 05:06 PM

Businesses featured this week: Moxie Design and Marketing, Stoner Bunting Advertising CONTINUE READING

Newsmakers: Associations

By November 25, 2014 04:55 PM

Businesses featured this week: Greater Chambersburg Chamber of Commerce, Keystone Chapter of Associated Builders & Contractors Inc., Pennsylvania Food Merchants Association, Public Relations Society of America CONTINUE READING

Revs' Eventive has successful first year of event planning

By Joseph Deinlein
November 25, 2014 03:15 PM

A baseball game is more than just a game, said York Revolution President Eric Menzer. It's filled with family entertainment and, often, very specific kinds of entertainment. CONTINUE READING

Printer positioned for return on political investment

By Joseph Deinlein
November 26, 2014 09:45 AM

Anstadt Communications made what President and CEO Matt Doran called a strategic move in acquiring Kurzenknabe Press in early November. CONTINUE READING

Writing books helps Central Pa. businesspeople share their messages

By Heather Stauffer
November 20, 2014 03:30 PM

Why write a book, particularly as a businessperson? CONTINUE READING

Newsmakers: Marketing

By November 21, 2014 03:14 PM

Business featured this week: Scheffey Integrated Marketing CONTINUE READING

Behind the List with Mike Canarelli

By Rebecca Hanlon, contributing writerNovember 21, 2014 12:30 PM

Mike Canarelli is co-founder of Web Talent Marketing. He earned a bachelor’s degree in business administration at the Fox School of Business at Temple University, where he majored in entrepreneurship with a minor in management information systems. CONTINUE READING

The Whiteboard: DirecTV reaches for new Lowe in battle of cable vs. dish brands

By David TaylorNovember 20, 2014 03:30 PM

DirecTV wants us to know that we have a choice for our entertainment dollar. There's cable and its many weaknesses, and there's DirecTV and its many positive qualities. But how to tell us that in a memorable, even entertaining, way? The answer was obvious, at least to them: The many faces of Rob Lowe. CONTINUE READING

Awards

By November 14, 2014 12:30 PM

Industries featured this week: Marketing, nonprofits, real estate CONTINUE READING

Behind the List with Rick Rocchi

By Heather Stauffer
November 14, 2014 12:30 PM

Rick Rocchi is vice president and general manager of U.S. commercial marketing at The Hershey Co. Back in 1992, the theme of the Business Journal’s very first list was Largest Employers. It showed what was then Hershey Foods Corp. tied with AMP Inc. for third place at 7,500 employees, behind the state and federal governments. CONTINUE READING

CPBJ30: Latter half of 2005 hit on still-current discussions

By Joseph Deinlein
November 13, 2014 04:30 PM

The General Assembly's ill-fated pay raise was the topic of Business Journal editorials in July 2005. Local business response to Hurricane Katrina filled the pages in August. And stories on the historic Majestic Theater's $16 million renovations in Gettysburg were featured in November and December. CONTINUE READING

Powerbook 2014: A statewide campaign led to love — and national recognition

By Jason Scott
November 6, 2014 01:00 PM

One floor above a shuttered credit union branch in downtown Harrisburg, leading political minds are coordinating campaign events and advising candidates on final messaging efforts to reach voters before the fall election. CONTINUE READING