CPBJ - en-us Copyright 2014 Central Penn Business Journal Wed, 22 Oct 2014 08:24:57 EST Wed, 22 Oct 2014 08:24:57 EST http://www.cpbj.com/article/20141016/CPBJ01/141019856&source=RSS Lancaster Newspapers rebrand, change name Lancaster Newspapers Inc. is rebranding effective today, becoming LNP Media Group Inc. and renaming The Intelligencer JournalLancaster New Era and the Sunday News as LNP. Thu, 16 Oct 2014 08:12:00 EST http://www.cpbj.com/article/20141016/CPBJ01/141019856&source=RSS http://www.cpbj.com/article/20141010/CPBJ01/310109997&source=RSS Container company finds social media success When Fillmore Container's owners first considered integrating social media into their Lancaster County business, Lisa Reinhart was hesitant. Fri, 10 Oct 2014 13:00:00 EST http://www.cpbj.com/article/20141010/CPBJ01/310109997&source=RSS http://www.cpbj.com/article/20141010/CPBJ01/310099992&source=RSS The Whiteboard NFL must decide if the keeper of its brand is worth keeping A popular saying around pro football is that &#8220NFL&#8221 can often mean &#8220not for long&#8221 &#8212 as in, if you don't perform well, you'll soon be out of the league. Thu, 09 Oct 2014 10:00:00 EST http://www.cpbj.com/article/20141010/CPBJ01/310099992&source=RSS http://www.cpbj.com/article/20141003/CPBJ01/310029992&source=RSS I already bought, so stop proving you don't know me! How often does this happen to you? Thu, 02 Oct 2014 14:30:00 EST http://www.cpbj.com/article/20141003/CPBJ01/310029992&source=RSS http://www.cpbj.com/article/20140926/CPBJ01/140929810&source=RSS Newsmakers Associations Businesses featured this week Keystone Chapter of the Associated Builders Contractors Inc. , Society for Cardiovascular Angiography and Interventions, Society for Marketing Professional Services Central Pennsylvania Chapter, Society of Neurological Surgeons Fri, 26 Sep 2014 11:48:00 EST http://www.cpbj.com/article/20140926/CPBJ01/140929810&source=RSS http://www.cpbj.com/article/20140926/CPBJ01/309259989&source=RSS The future of you What goes into your personal brand? Part 2 of 2 Here's more of my conversation with Roz Usheroff, a longtime friend, a talented speaker, author &#8220The Future of You! Creating Your Enduring Brand&#8221 and coach. Thu, 25 Sep 2014 11:00:00 EST http://www.cpbj.com/article/20140926/CPBJ01/309259989&source=RSS http://www.cpbj.com/article/20140926/CPBJ01/309259992&source=RSS Olive Garden has a branding problem, and it's in its breadbasket To understand the Olive Garden brand and its current troubles, apparently we need look no further than its unlimited breadsticks. Thu, 25 Sep 2014 11:00:00 EST http://www.cpbj.com/article/20140926/CPBJ01/309259992&source=RSS http://www.cpbj.com/article/20140912/CPBJ01/140919834&source=RSS Newsmakers Marketing Business featured this week Godfrey Mon, 15 Sep 2014 09:58:00 EST http://www.cpbj.com/article/20140912/CPBJ01/140919834&source=RSS http://www.cpbj.com/article/20140912/CPBJ01/309129993&source=RSS Awards Industries featured this week Associations, designations, health care Fri, 12 Sep 2014 10:30:00 EST http://www.cpbj.com/article/20140912/CPBJ01/309129993&source=RSS http://www.cpbj.com/article/20140912/CPBJ01/309119990&source=RSS The future of you What goes into your personal brand? I confess, I'm a Roz Usheroff fan. She has been a valued friend for years. She's smart. Personable. Fun. And striking. All of these contribute to her winning style and brand. And those are topics she knows lots about. Thu, 11 Sep 2014 13:00:00 EST http://www.cpbj.com/article/20140912/CPBJ01/309119990&source=RSS http://www.cpbj.com/article/20140912/CPBJ01/309119992&source=RSS The Whiteboard Amid battle for ratings, Discovery Channel brand loses its way Dear Discovery Channel, Thu, 11 Sep 2014 13:00:00 EST http://www.cpbj.com/article/20140912/CPBJ01/309119992&source=RSS http://www.cpbj.com/article/20140905/CPBJ01/140909852&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 05 Sep 2014 11:46:00 EST http://www.cpbj.com/article/20140905/CPBJ01/140909852&source=RSS http://www.cpbj.com/article/20140829/CPBJ01/140829661&source=RSS Hershey's becomes Hershey There is something missing in the new company and corporate logos for The Hershey Co. Fri, 29 Aug 2014 11:39:00 EST http://www.cpbj.com/article/20140829/CPBJ01/140829661&source=RSS http://www.cpbj.com/article/20140825/CPBJ01/140829857&source=RSS Donovan Connective Marketing goes through rebranding With the advertising world changing, Donovan Advertising Inc. is changing as well. Mon, 25 Aug 2014 10:18:00 EST http://www.cpbj.com/article/20140825/CPBJ01/140829857&source=RSS http://www.cpbj.com/article/20140822/CPBJ01/308219992&source=RSS The Whiteboard Buy good used brands cheap! PG plans yard sale of weaker brands About two weeks ago, A. G. Lafley, chairman and CEO of Procter Gamble, announced that the company was going to sell off, discontinue or merge more than half of its brands to focus on its top 70 to 80 products. Thu, 21 Aug 2014 12:00:00 EST http://www.cpbj.com/article/20140822/CPBJ01/308219992&source=RSS