CPBJ - en-us Copyright 2014 Central Penn Business Journal Fri, 18 Apr 2014 11:59:07 EST Fri, 18 Apr 2014 11:59:07 EST http://www.cpbj.com/article/20140418/CPBJ01/304179990&source=RSS Santander rebranding introduces global presence to midstate Banco Santander bought about 20 percent of Sovereign Bank for 2. 4 billion in 2006. Thu, 17 Apr 2014 11:45:00 EST http://www.cpbj.com/article/20140418/CPBJ01/304179990&source=RSS http://www.cpbj.com/article/20140418/CPBJ01/304179992&source=RSS The Whiteboard When is it time to rebrand? Seven telltale signs it could be soon 1. If there are more variations of your logo in use at one time than Lady Gaga has outrageous outfits &#8230 Thu, 17 Apr 2014 10:30:00 EST http://www.cpbj.com/article/20140418/CPBJ01/304179992&source=RSS http://www.cpbj.com/article/20140411/CPBJ01/304109999&source=RSS Faith in your business Lawyer Shawn McLaughlin knows the decision to identify as Christian might cost his York law firm some business. But he and the other partners are fine with that. Thu, 10 Apr 2014 12:15:00 EST http://www.cpbj.com/article/20140411/CPBJ01/304109999&source=RSS http://www.cpbj.com/article/20140404/CPBJ01/140409840&source=RSS Newsmakers Marketing Businesses featured this week Caskey Group, JPL, Stoner Bunting Advertising Fri, 04 Apr 2014 11:36:00 EST http://www.cpbj.com/article/20140404/CPBJ01/140409840&source=RSS http://www.cpbj.com/article/20140404/CPBJ01/304039992&source=RSS The Whiteboard Brand evolution When business as usual becomes business unusual &#8220It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. &#8221 &#8212Charles Darwin Thu, 03 Apr 2014 12:00:00 EST http://www.cpbj.com/article/20140404/CPBJ01/304039992&source=RSS http://www.cpbj.com/article/20140403/CPBJ01/140409890&source=RSS Company rebrands as Willow Valley Living Last fall, Willow Valley Communities removed &#8220retirement&#8221 from its name, and now the company that develops and manages the Lancaster County nonprofit continuing-care retirement community is following suit. Thu, 03 Apr 2014 15:14:00 EST http://www.cpbj.com/article/20140403/CPBJ01/140409890&source=RSS http://www.cpbj.com/article/20140328/CPBJ01/140329702&source=RSS Newsmakers Marketing Business featured this week Partners Harrison Fri, 28 Mar 2014 14:32:00 EST http://www.cpbj.com/article/20140328/CPBJ01/140329702&source=RSS http://www.cpbj.com/article/20140328/CPBJ01/303279993&source=RSS What do you do if your company gets an unjust, anonymous, review? Like many people, I seek out Internet sites that provide reviews of products and services I am thinking about purchasing. Thu, 27 Mar 2014 10:15:00 EST http://www.cpbj.com/article/20140328/CPBJ01/303279993&source=RSS http://www.cpbj.com/article/20140321/CPBJ01/303209991&source=RSS The Whiteboard Don't it always seem to go that you don't know what you've got 'til it's gone? In case you haven't heard, Got Milk? is done. As marketing campaigns go, it's a hall-of-famer. Its simple message has been drilled into our brains and our culture and it's one of the most imitated and parodied marketing campaigns ever. Thu, 20 Mar 2014 14:45:00 EST http://www.cpbj.com/article/20140321/CPBJ01/303209991&source=RSS http://www.cpbj.com/article/20140312/CPBJ01/140319902&source=RSS With 150th past, Gettysburg marketing takes new direction The Gettysburg Convention Visitors Bureau is now Destination Gettysburg, with the name change signalling a shift in focus now that the 150th anniversary of the Battle of Gettysburg is past. Wed, 12 Mar 2014 15:39:00 EST http://www.cpbj.com/article/20140312/CPBJ01/140319902&source=RSS http://www.cpbj.com/article/20140312/CPBJ01/140319935&source=RSS Bobby Rahal Lexus to sponsor luxury suites in Lancaster Cumberland County's Bobby Rahal Lexus is the first sponsor of the Lancaster Barnstormers' luxury boxes at Clipper Magazine Stadium, according to a Tuesday news release from the team. Wed, 12 Mar 2014 07:59:00 EST http://www.cpbj.com/article/20140312/CPBJ01/140319935&source=RSS http://www.cpbj.com/article/20140311/CPBJ01/140319943&source=RSS York Revolution announce corporate sponsorships for 2014 The York Revolution today announced several new partnerships with businesses for concessions and hospitality areas of Santander Stadium in York. Tue, 11 Mar 2014 14:09:00 EST http://www.cpbj.com/article/20140311/CPBJ01/140319943&source=RSS http://www.cpbj.com/article/20140307/CPBJ01/140309779&source=RSS Newsmakers Marketing Business featured this week Godfrey Sun, 09 Mar 2014 13:52:00 EST http://www.cpbj.com/article/20140307/CPBJ01/140309779&source=RSS http://www.cpbj.com/article/20140307/CPBJ01/303069992&source=RSS The Whiteboard Trust me when I say 'trust me' is not a good brand strategy You're in a store you've never been in before. A salesperson you've just met is in the midst of telling you how wonderful his product is. Thu, 06 Mar 2014 11:15:00 EST http://www.cpbj.com/article/20140307/CPBJ01/303069992&source=RSS http://www.cpbj.com/article/20140228/CPBJ01/302279995&source=RSS Millennium connects industry, grows Harrisburg's music brand John Traynor's goal is to put Harrisburg on the map as a live music destination. Thu, 27 Feb 2014 12:30:00 EST http://www.cpbj.com/article/20140228/CPBJ01/302279995&source=RSS