CPBJ - en-us Copyright 2015 Central Penn Business Journal Fri, 22 May 2015 21:09:43 EST Fri, 22 May 2015 21:09:43 EST http://www.cpbj.com/article/20150515/CPBJ01/150519809&source=RSS Newsmakers Marketing Business featured this week Martin Communications Inc. Fri, 15 May 2015 15:43:00 EST http://www.cpbj.com/article/20150515/CPBJ01/150519809&source=RSS http://www.cpbj.com/article/20150515/CPBJ01/305159991&source=RSS Awards Industries featured this week Associations, construction, designations, energy, health care, marketing, signage, technology Fri, 15 May 2015 11:00:00 EST http://www.cpbj.com/article/20150515/CPBJ01/305159991&source=RSS http://www.cpbj.com/article/20150515/CPBJ01/305149992&source=RSS The Whiteboard Beware of brand extensions that threaten to snap back at parent Sooner or later, just about any successful brand will face the question of brand extension. Can it be done without hurting the mother brand? Is it a legitimate way to grow the company? Thu, 14 May 2015 15:15:00 EST http://www.cpbj.com/article/20150515/CPBJ01/305149992&source=RSS http://www.cpbj.com/article/20150501/CPBJ01/150509951&source=RSS Newsmakers Marketing Business featured this week Gavin Advertising Sun, 03 May 2015 09:39:00 EST http://www.cpbj.com/article/20150501/CPBJ01/150509951&source=RSS http://www.cpbj.com/article/20150501/CPBJ01/305019992&source=RSS The Whiteboard A new logo is the beginning of a new brand #8212 and new challenges The battle for the next presidency is taking shape as the usual suspects make official announcements that they are joining the fray. Fri, 01 May 2015 08:00:00 EST http://www.cpbj.com/article/20150501/CPBJ01/305019992&source=RSS http://www.cpbj.com/article/20150424/CPBJ01/150429788&source=RSS Newsmakers Marketing Business featured this week Godfrey Sun, 26 Apr 2015 18:31:00 EST http://www.cpbj.com/article/20150424/CPBJ01/150429788&source=RSS http://www.cpbj.com/article/20150424/CPBJ01/304249997&source=RSS Billboard mix continues to evolve as digital demand increases Drive any major thoroughfare or highway in Central Pennsylvania and you will see plenty of billboards. Fri, 24 Apr 2015 09:00:00 EST http://www.cpbj.com/article/20150424/CPBJ01/304249997&source=RSS http://www.cpbj.com/article/20150417/CPBJ01/150429900&source=RSS Newsmakers Marketing Business featured this week Varsity Wed, 22 Apr 2015 11:08:00 EST http://www.cpbj.com/article/20150417/CPBJ01/150429900&source=RSS http://www.cpbj.com/article/20150417/CPBJ01/304169992&source=RSS The Whiteboard UPS promotes a doozy of a new brand promise but can't deliver UPS wants you to know that it has a new philosophy about what it does. Thu, 16 Apr 2015 13:00:00 EST http://www.cpbj.com/article/20150417/CPBJ01/304169992&source=RSS http://www.cpbj.com/article/20150415/CPBJ01/150419843&source=RSS Grumbine's RV Center rebranding as Camping World of Harrisburg Camping World, the nation's largest RV and outdoor retailer, and Good Sam, the world's largest RV owners organization, say expansion plans are complete and Grumbine's RV Center in West Hanover Township is being renamed Camping World of Harrisburg. Wed, 15 Apr 2015 15:33:00 EST http://www.cpbj.com/article/20150415/CPBJ01/150419843&source=RSS http://www.cpbj.com/article/20150413/CPBJ01/150419940&source=RSS Fire Ice Diamond Gallery changes name to K.E. Jones Jewelers Fire Ice Diamond Gallery in Cumberland County is changing its name to K. E. Jones Jewelers in a rebranding move. Mon, 13 Apr 2015 09:16:00 EST http://www.cpbj.com/article/20150413/CPBJ01/150419940&source=RSS http://www.cpbj.com/article/20150410/CPBJ01/304109992&source=RSS Awards Industries featured this week Associations, construction, designation, education, entrepreneurship, marketing, retail Fri, 10 Apr 2015 11:45:00 EST http://www.cpbj.com/article/20150410/CPBJ01/304109992&source=RSS http://www.cpbj.com/article/20150410/CPBJ01/304109996&source=RSS SpiriTrust Lutheran rebrand reflects group's evolution After more than 20 years as Lutheran Social Services of South Central Pennsylvania, the name just didn't fit anymore, said Robert L. Rundle Jr. , CEO of the newly named SpiriTrust Lutheran. Fri, 10 Apr 2015 11:45:00 EST http://www.cpbj.com/article/20150410/CPBJ01/304109996&source=RSS http://www.cpbj.com/article/20150410/CPBJ01/304099994&source=RSS Editorial In recruiting, the whole can be greater than its parts A lot of energy and ink have been expended on the critical shortage of skilled labor in the midstate and how to fix it. Manufacturers are trying everything from job fairs to in-house training to find the workers they need. Thu, 09 Apr 2015 15:00:00 EST http://www.cpbj.com/article/20150410/CPBJ01/304099994&source=RSS http://www.cpbj.com/article/20150403/CPBJ01/304029993&source=RSS The Whiteboard For one-man brands#8212advice for building your brand beyond square one According to the Small Business Administration, there are almost 28 million small businesses fewer than 500 employees in the U. S. , and more than 22 million are self-employed with no additional payroll or employees. Thu, 02 Apr 2015 13:00:00 EST http://www.cpbj.com/article/20150403/CPBJ01/304029993&source=RSS