CPBJ - en-us Copyright 2015 Central Penn Business Journal Thu, 29 Jan 2015 11:29:41 EST Thu, 29 Jan 2015 11:29:41 EST http://www.cpbj.com/article/20150123/CPBJ01/301229993&source=RSS The Whiteboard Long-running brand slogans demonstrate reasons that make them great A truly great slogan can be a golden goose for a brand. It becomes a touchstone of familiarity for customers and a rallying point for employees. Imitators inadvertently reinforce its excellence, as does parody and even mockery. Thu, 22 Jan 2015 14:00:00 EST http://www.cpbj.com/article/20150123/CPBJ01/301229993&source=RSS http://www.cpbj.com/article/20150109/CPBJ01/150109853&source=RSS Cumberland County economic development membership plan has strong first year Cumberland Area Economic Development Corp. 's plan to sell memberships in a bid to become financially independent had a strong 2014 response, CEO Jonathan Bowser said. Fri, 09 Jan 2015 08:26:00 EST http://www.cpbj.com/article/20150109/CPBJ01/150109853&source=RSS http://www.cpbj.com/article/20150109/CPBJ01/301089992&source=RSS The Whiteboard New Year's resolutions for a stronger, fitter, trimmer brand in 2015 Another year is in the books and maybe the company Christmas party was one for the ages, but how has your brand fared over the past 12 months? Is it fit and trim and leading the way, or has it grown a little shabby, flabby and gabby? Here's how a little brand introspection can go a long way toward a good year for your brand. Thu, 08 Jan 2015 15:15:00 EST http://www.cpbj.com/article/20150109/CPBJ01/301089992&source=RSS http://www.cpbj.com/article/20150109/CPBJ01/301089998&source=RSS Caskey Group's direct mail tracking system aims to make waves In the past year and a half, Caskey Group has seen something it hasn't since the early part of the millennium. Thu, 08 Jan 2015 15:15:00 EST http://www.cpbj.com/article/20150109/CPBJ01/301089998&source=RSS http://www.cpbj.com/article/20141219/CPBJ01/141219666&source=RSS Newsmakers Marketing Business featured this week Sacunas Fri, 19 Dec 2014 14:47:00 EST http://www.cpbj.com/article/20141219/CPBJ01/141219666&source=RSS http://www.cpbj.com/article/20141219/CPBJ01/312199993&source=RSS Awards Industries featured this week Designations, health care, law, marketing, technology Fri, 19 Dec 2014 11:15:00 EST http://www.cpbj.com/article/20141219/CPBJ01/312199993&source=RSS http://www.cpbj.com/article/20141219/CPBJ01/312189993&source=RSS The Whiteboard On and off the brand wagon Brand winners, losers in 2014 Thu, 18 Dec 2014 16:30:00 EST http://www.cpbj.com/article/20141219/CPBJ01/312189993&source=RSS http://www.cpbj.com/article/20141205/CPBJ01/141209804&source=RSS Newsmakers Marketing Businesses featured this week Anstadt Communications, Gavin Advertising Fri, 05 Dec 2014 12:42:00 EST http://www.cpbj.com/article/20141205/CPBJ01/141209804&source=RSS http://www.cpbj.com/article/20141205/CPBJ01/312049992&source=RSS The Whiteboard Pizza Hut risks becoming 'Pizza What?' with bold rebranding effort Go big, or go home. Thu, 04 Dec 2014 11:45:00 EST http://www.cpbj.com/article/20141205/CPBJ01/312049992&source=RSS http://www.cpbj.com/article/20141205/CPBJ01/312049998&source=RSS York manufacturer continues commitment to handcrafted products made in America William H. Swartz Jr. started Olde Country Reproductions in a garage on York's Sherman Street in 1974. Thu, 04 Dec 2014 11:45:00 EST http://www.cpbj.com/article/20141205/CPBJ01/312049998&source=RSS http://www.cpbj.com/article/20141128/CPBJ01/141129829&source=RSS Newsmakers Marketing Businesses featured this week Moxie Design and Marketing, Stoner Bunting Advertising Tue, 25 Nov 2014 17:06:00 EST http://www.cpbj.com/article/20141128/CPBJ01/141129829&source=RSS http://www.cpbj.com/article/20141128/CPBJ01/141129837&source=RSS Newsmakers Associations Businesses featured this week Greater Chambersburg Chamber of Commerce, Keystone Chapter of Associated Builders Contractors Inc. , Pennsylvania Food Merchants Association, Public Relations Society of America Tue, 25 Nov 2014 16:55:00 EST http://www.cpbj.com/article/20141128/CPBJ01/141129837&source=RSS http://www.cpbj.com/article/20141128/CPBJ01/311259999&source=RSS Revs' Eventive has successful first year of event planning A baseball game is more than just a game, said York Revolution President Eric Menzer. It's filled with family entertainment and, often, very specific kinds of entertainment. Tue, 25 Nov 2014 15:15:00 EST http://www.cpbj.com/article/20141128/CPBJ01/311259999&source=RSS http://www.cpbj.com/article/20141128/CPBJ01/311269995&source=RSS Printer positioned for return on political investment Anstadt Communications made what President and CEO Matt Doran called a strategic move in acquiring Kurzenknabe Press in early November. Wed, 26 Nov 2014 09:45:00 EST http://www.cpbj.com/article/20141128/CPBJ01/311269995&source=RSS http://www.cpbj.com/article/20141121/CPBJ01/311209997&source=RSS Writing books helps Central Pa. businesspeople share their messages Why write a book, particularly as a businessperson? Thu, 20 Nov 2014 15:30:00 EST http://www.cpbj.com/article/20141121/CPBJ01/311209997&source=RSS