CPBJ - en-us Copyright 2014 Central Penn Business Journal Mon, 01 Sep 2014 20:19:40 EST Mon, 01 Sep 2014 20:19:40 EST http://www.cpbj.com/article/20140829/CPBJ01/140829661&source=RSS Hershey's becomes Hershey There is something missing in the new company and corporate logos for The Hershey Co. Fri, 29 Aug 2014 11:39:00 EST http://www.cpbj.com/article/20140829/CPBJ01/140829661&source=RSS http://www.cpbj.com/article/20140825/CPBJ01/140829857&source=RSS Donovan Connective Marketing goes through rebranding With the advertising world changing, Donovan Advertising Inc. is changing as well. Mon, 25 Aug 2014 10:18:00 EST http://www.cpbj.com/article/20140825/CPBJ01/140829857&source=RSS http://www.cpbj.com/article/20140822/CPBJ01/308219992&source=RSS The Whiteboard Buy good used brands cheap! PG plans yard sale of weaker brands About two weeks ago, A. G. Lafley, chairman and CEO of Procter Gamble, announced that the company was going to sell off, discontinue or merge more than half of its brands to focus on its top 70 to 80 products. Thu, 21 Aug 2014 12:00:00 EST http://www.cpbj.com/article/20140822/CPBJ01/308219992&source=RSS http://www.cpbj.com/article/20140815/CPBJ01/140819804&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 15 Aug 2014 14:39:00 EST http://www.cpbj.com/article/20140815/CPBJ01/140819804&source=RSS http://www.cpbj.com/article/20140808/CPBJ01/308079994&source=RSS The Whiteboard Finding hidden meaning in logos The intentional and not so much Tucked neatly into the FedEx logo, between the &#8220e&#8221 and the &#8220x&#8221 is the shape of an arrow, formed by the negative space between the two letters. Once you see it, you can't miss it from then on, though I must admit it took me a few years to realize it was there. Thu, 07 Aug 2014 15:15:00 EST http://www.cpbj.com/article/20140808/CPBJ01/308079994&source=RSS http://www.cpbj.com/article/20140801/CPBJ01/307319996&source=RSS In downtown York, community becomes part of business model Part of fostering community comes from building an identity. Gavin Advertising came up with a 1960s-style logo for WeCo, or &#8220West of Codorus,&#8221 a downtown York neighborhood. Thu, 31 Jul 2014 15:15:00 EST http://www.cpbj.com/article/20140801/CPBJ01/307319996&source=RSS http://www.cpbj.com/article/20140725/CPBJ01/140729852&source=RSS Newsmakers Marketing Business featured this week Varsity Thu, 24 Jul 2014 12:44:00 EST http://www.cpbj.com/article/20140725/CPBJ01/140729852&source=RSS http://www.cpbj.com/article/20140725/CPBJ01/307239991&source=RSS The Whiteboard The difference between brand and branding with a little help from a ship The terms &#8220brand&#8221 and &#8220branding&#8221 get thrown around on a daily basis in conference rooms throughout corporate America. Wed, 23 Jul 2014 11:45:00 EST http://www.cpbj.com/article/20140725/CPBJ01/307239991&source=RSS http://www.cpbj.com/article/20140718/CPBJ01/140719709&source=RSS Newsmakers Marketing Business featured this week Gavin Advertising Fri, 18 Jul 2014 15:17:00 EST http://www.cpbj.com/article/20140718/CPBJ01/140719709&source=RSS http://www.cpbj.com/article/20140714/CPBJ01/140719893&source=RSS West of Codorus neighborhood gets branding A group of business owners and residents have branded their section of downtown York in hopes of creating an identity that will be easier to market. Mon, 14 Jul 2014 09:38:00 EST http://www.cpbj.com/article/20140714/CPBJ01/140719893&source=RSS http://www.cpbj.com/article/20140711/CPBJ01/140719876&source=RSS Newsmakers Marketing Business featured this week Moxie Design and Marketing Mon, 14 Jul 2014 11:56:00 EST http://www.cpbj.com/article/20140711/CPBJ01/140719876&source=RSS http://www.cpbj.com/article/20140711/CPBJ01/307109990&source=RSS The Whiteboard By raising wages, Gap, Ikea and others invest in brands for long haul Years ago, when I was a young account executive at an advertising agency, my boss came into my office with a paper in his hand. Thu, 10 Jul 2014 16:45:00 EST http://www.cpbj.com/article/20140711/CPBJ01/307109990&source=RSS http://www.cpbj.com/article/20140704/CPBJ01/140709872&source=RSS Newsmakers Marketing Business featured this week Caskey Group Sun, 06 Jul 2014 18:03:00 EST http://www.cpbj.com/article/20140704/CPBJ01/140709872&source=RSS http://www.cpbj.com/article/20140627/CPBJ01/306279997&source=RSS Where are advertising dollars being spent in the digital age? That depends With all the changes in media since the turn of the century, it's natural for advertising firms to change how they steer clients' campaign budgets. Fri, 27 Jun 2014 11:00:00 EST http://www.cpbj.com/article/20140627/CPBJ01/306279997&source=RSS http://www.cpbj.com/article/20140627/CPBJ01/306279998&source=RSS Security window company tries changing up the pitch Harmony Security Products Inc. is trying a new pitch. Fri, 27 Jun 2014 11:00:00 EST http://www.cpbj.com/article/20140627/CPBJ01/306279998&source=RSS