CPBJ - en-us Copyright 2014 Central Penn Business Journal Mon, 22 Sep 2014 02:17:51 EST Mon, 22 Sep 2014 02:17:51 EST http://www.cpbj.com/article/20140912/CPBJ01/140919834&source=RSS Newsmakers Marketing Business featured this week Godfrey Mon, 15 Sep 2014 09:58:00 EST http://www.cpbj.com/article/20140912/CPBJ01/140919834&source=RSS http://www.cpbj.com/article/20140912/CPBJ01/309129993&source=RSS Awards Industries featured this week Associations, designations, health care Fri, 12 Sep 2014 10:30:00 EST http://www.cpbj.com/article/20140912/CPBJ01/309129993&source=RSS http://www.cpbj.com/article/20140912/CPBJ01/309119990&source=RSS The future of you What goes into your personal brand? I confess, I'm a Roz Usheroff fan. She has been a valued friend for years. She's smart. Personable. Fun. And striking. All of these contribute to her winning style and brand. And those are topics she knows lots about. Thu, 11 Sep 2014 13:00:00 EST http://www.cpbj.com/article/20140912/CPBJ01/309119990&source=RSS http://www.cpbj.com/article/20140912/CPBJ01/309119992&source=RSS The Whiteboard Amid battle for ratings, Discovery Channel brand loses its way Dear Discovery Channel, Thu, 11 Sep 2014 13:00:00 EST http://www.cpbj.com/article/20140912/CPBJ01/309119992&source=RSS http://www.cpbj.com/article/20140905/CPBJ01/140909852&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 05 Sep 2014 11:46:00 EST http://www.cpbj.com/article/20140905/CPBJ01/140909852&source=RSS http://www.cpbj.com/article/20140829/CPBJ01/140829661&source=RSS Hershey's becomes Hershey There is something missing in the new company and corporate logos for The Hershey Co. Fri, 29 Aug 2014 11:39:00 EST http://www.cpbj.com/article/20140829/CPBJ01/140829661&source=RSS http://www.cpbj.com/article/20140825/CPBJ01/140829857&source=RSS Donovan Connective Marketing goes through rebranding With the advertising world changing, Donovan Advertising Inc. is changing as well. Mon, 25 Aug 2014 10:18:00 EST http://www.cpbj.com/article/20140825/CPBJ01/140829857&source=RSS http://www.cpbj.com/article/20140822/CPBJ01/308219992&source=RSS The Whiteboard Buy good used brands cheap! PG plans yard sale of weaker brands About two weeks ago, A. G. Lafley, chairman and CEO of Procter Gamble, announced that the company was going to sell off, discontinue or merge more than half of its brands to focus on its top 70 to 80 products. Thu, 21 Aug 2014 12:00:00 EST http://www.cpbj.com/article/20140822/CPBJ01/308219992&source=RSS http://www.cpbj.com/article/20140815/CPBJ01/140819804&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 15 Aug 2014 14:39:00 EST http://www.cpbj.com/article/20140815/CPBJ01/140819804&source=RSS http://www.cpbj.com/article/20140808/CPBJ01/308079994&source=RSS The Whiteboard Finding hidden meaning in logos The intentional and not so much Tucked neatly into the FedEx logo, between the &#8220e&#8221 and the &#8220x&#8221 is the shape of an arrow, formed by the negative space between the two letters. Once you see it, you can't miss it from then on, though I must admit it took me a few years to realize it was there. Thu, 07 Aug 2014 15:15:00 EST http://www.cpbj.com/article/20140808/CPBJ01/308079994&source=RSS http://www.cpbj.com/article/20140801/CPBJ01/307319996&source=RSS In downtown York, community becomes part of business model Part of fostering community comes from building an identity. Gavin Advertising came up with a 1960s-style logo for WeCo, or &#8220West of Codorus,&#8221 a downtown York neighborhood. Thu, 31 Jul 2014 15:15:00 EST http://www.cpbj.com/article/20140801/CPBJ01/307319996&source=RSS http://www.cpbj.com/article/20140725/CPBJ01/140729852&source=RSS Newsmakers Marketing Business featured this week Varsity Thu, 24 Jul 2014 12:44:00 EST http://www.cpbj.com/article/20140725/CPBJ01/140729852&source=RSS http://www.cpbj.com/article/20140725/CPBJ01/307239991&source=RSS The Whiteboard The difference between brand and branding with a little help from a ship The terms &#8220brand&#8221 and &#8220branding&#8221 get thrown around on a daily basis in conference rooms throughout corporate America. Wed, 23 Jul 2014 11:45:00 EST http://www.cpbj.com/article/20140725/CPBJ01/307239991&source=RSS http://www.cpbj.com/article/20140718/CPBJ01/140719709&source=RSS Newsmakers Marketing Business featured this week Gavin Advertising Fri, 18 Jul 2014 15:17:00 EST http://www.cpbj.com/article/20140718/CPBJ01/140719709&source=RSS http://www.cpbj.com/article/20140714/CPBJ01/140719893&source=RSS West of Codorus neighborhood gets branding A group of business owners and residents have branded their section of downtown York in hopes of creating an identity that will be easier to market. Mon, 14 Jul 2014 09:38:00 EST http://www.cpbj.com/article/20140714/CPBJ01/140719893&source=RSS