CPBJ - en-us Copyright 2015 Central Penn Business Journal Thu, 30 Jul 2015 10:15:43 EST Thu, 30 Jul 2015 10:15:43 EST http://www.cpbj.com/article/20150723/CPBJ01/150729818&source=RSS Startup comic-book company using midstate as test market Darin Henry, a graduate of Cumberland Valley High School who went on to a career in Hollywood, is hoping Central Pennsylvania can serve as the springboard for a new model of selling comic books. Thu, 23 Jul 2015 16:08:00 EST http://www.cpbj.com/article/20150723/CPBJ01/150729818&source=RSS http://www.cpbj.com/article/20150724/CPBJ01/150729877&source=RSS Newsmakers Marketing Business featured this week Moxie Design and Marketing Wed, 22 Jul 2015 17:58:00 EST http://www.cpbj.com/article/20150724/CPBJ01/150729877&source=RSS http://www.cpbj.com/article/20150717/CPBJ01/150719784&source=RSS Hershey Co. hires marketing veteran as chief marketing officer As of July 27, The Hershey Co. will have marketing veteran Peter Horst on board as senior vice president, chief marketing officer. Fri, 17 Jul 2015 11:47:00 EST http://www.cpbj.com/article/20150717/CPBJ01/150719784&source=RSS http://www.cpbj.com/article/20150710/CPBJ01/307099992&source=RSS The Whiteboard Seven branding cliches that deserve to be banished forever The handshake photo. It's arguably the biggest clich in B2B communications and can be found throughout advertising, websites, collateral, Facebook and Instagram. It is easily one of the most popular stock photo categories. Thu, 09 Jul 2015 12:15:00 EST http://www.cpbj.com/article/20150710/CPBJ01/307099992&source=RSS http://www.cpbj.com/article/20150710/CPBJ01/150709774&source=RSS Newsmakers Marketing Business featured this week Partnership of Packer Oesterling Smith Wed, 08 Jul 2015 13:59:00 EST http://www.cpbj.com/article/20150710/CPBJ01/150709774&source=RSS http://www.cpbj.com/article/20150703/CPBJ01/307019997&source=RSS Billboards thrive despite alternatives When drivers heading north on Interstate 83 approach Harrisburg on a beautiful spring day, their minds might turn toward snow-covered ski slopes. Wed, 01 Jul 2015 15:00:00 EST http://www.cpbj.com/article/20150703/CPBJ01/307019997&source=RSS http://www.cpbj.com/article/20150703/CPBJ01/307019999&source=RSS Hershey's brand refresh boosts morale, global identity The Hershey Co. is a confectionery giant and boasts one of the most recognizable brands in the world. Wed, 01 Jul 2015 15:00:00 EST http://www.cpbj.com/article/20150703/CPBJ01/307019999&source=RSS http://www.cpbj.com/article/20150626/CPBJ01/150629790&source=RSS Newsmakers Marketing Business featured this week Scheffey Integrated Marketing Sat, 27 Jun 2015 10:35:00 EST http://www.cpbj.com/article/20150626/CPBJ01/150629790&source=RSS http://www.cpbj.com/article/20150626/CPBJ01/150629800&source=RSS Newsmakers Associations Businesses featured this week Pennsylvania Institute of Certified Public Accountants, Pennsylvania Osteopathic Medical Association, Technology Council of Central Pennsylvania, Worldwide Partners Inc. Sat, 27 Jun 2015 10:01:00 EST http://www.cpbj.com/article/20150626/CPBJ01/150629800&source=RSS http://www.cpbj.com/article/20150626/CPBJ01/306259993&source=RSS The Whiteboard A brand that doesn't have a tagline is like a ship without a rudder In 1973, the military draft ended and every branch of the Armed Forces had no choice but to ramp up their recruiting efforts. Thu, 25 Jun 2015 11:15:00 EST http://www.cpbj.com/article/20150626/CPBJ01/306259993&source=RSS http://www.cpbj.com/article/20150623/CPBJ01/150629931&source=RSS Don't be left off the list Next week's lists are signage companies and advertising, marketing and PR firms. If you haven't submitted a survey yet, please do so by Monday. Tue, 23 Jun 2015 11:12:00 EST http://www.cpbj.com/article/20150623/CPBJ01/150629931&source=RSS http://www.cpbj.com/article/20150619/CPBJ01/150619685&source=RSS Newsmakers Marketing Businesses featured this week Gavin Advertising, Hot Frog Print Media Fri, 19 Jun 2015 13:44:00 EST http://www.cpbj.com/article/20150619/CPBJ01/150619685&source=RSS http://www.cpbj.com/article/20150612/CPBJ01/150619899&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 12 Jun 2015 13:32:00 EST http://www.cpbj.com/article/20150612/CPBJ01/150619899&source=RSS http://www.cpbj.com/article/20150612/CPBJ01/150619919&source=RSS Lancaster legislator introduces 'truth in advertising' bill for health care providers Rep. Bryan Cutler R-Lancaster has introduced a bill that would require health care providers who advertise to state the specific license and board certifications they hold. Fri, 12 Jun 2015 09:32:00 EST http://www.cpbj.com/article/20150612/CPBJ01/150619919&source=RSS http://www.cpbj.com/article/20150612/CPBJ01/306119992&source=RSS The Whiteboard Penny-wise but brand foolish Where cutting corners isn't worth it A client recently described to me a poignant lesson in branding. Thu, 11 Jun 2015 11:15:00 EST http://www.cpbj.com/article/20150612/CPBJ01/306119992&source=RSS