CPBJ - en-us Copyright 2015 Central Penn Business Journal Sat, 29 Aug 2015 10:54:00 EST Sat, 29 Aug 2015 10:54:00 EST http://www.cpbj.com/article/20150828/CPBJ01/150829715&source=RSS TOP 100 2015 Question and answers When talking to the top executives from our Top 100 companies, we asked them Which is better climbing the proverbial mountain or being at the top? Here's what they said. Fri, 28 Aug 2015 09:37:00 EST http://www.cpbj.com/article/20150828/CPBJ01/150829715&source=RSS http://www.cpbj.com/article/20150828/CPBJ01/150829719&source=RSS TOP 100 2015 Mapping the next phase Continued geographic expansion and diversification have propelled Advantage Engineers to more than 20 million in annual revenue &#8212 just shy of cracking this year's Top 100. Fri, 28 Aug 2015 09:28:00 EST http://www.cpbj.com/article/20150828/CPBJ01/150829719&source=RSS http://www.cpbj.com/article/20150828/CPBJ01/150829724&source=RSS TOP 100 2015 Walking on the edge Mike Doner won&#8217t soon forget the week in 2006 that he took multiple trips to the bank with assets mortgaged to the hilt, trying to find cash to pay his employees at Traffic Control Services LLC. The company made payroll by less than 1,000 that week. Fri, 28 Aug 2015 08:58:00 EST http://www.cpbj.com/article/20150828/CPBJ01/150829724&source=RSS http://www.cpbj.com/article/20150827/CPBJ01/150829763&source=RSS TOP 100 2015 Planting their flags One step forward, two steps back &#8212 maybe five &#8212 is the story of this year's Top 100 trek. Thu, 27 Aug 2015 11:38:00 EST http://www.cpbj.com/article/20150827/CPBJ01/150829763&source=RSS http://www.cpbj.com/article/20150821/CPBJ01/308209996&source=RSS Lancaster marketing firm to open men's-only retail store in hotel A men's retail store featuring only American-made product is coming to Lancaster. Thu, 20 Aug 2015 12:00:00 EST http://www.cpbj.com/article/20150821/CPBJ01/308209996&source=RSS http://www.cpbj.com/article/20150821/CPBJ01/308209992&source=RSS The Whiteboard Uber-brands play by different rules on a level few firms attain Last month in the Middle East, Coke put out a new version of its product in cans with no logo or labeling whatsoever. Only the iconic red can with the white stripe remained, along with a message that read, &#8220Labels are for cans, not people. &#8221 The promotion coincided with the Muslim celebration of Ramadan and was aimed at calling. . . Thu, 20 Aug 2015 12:00:00 EST http://www.cpbj.com/article/20150821/CPBJ01/308209992&source=RSS http://www.cpbj.com/article/20150814/CPBJ01/308149992&source=RSS Awards Industries featured this week Education, marketing Fri, 14 Aug 2015 10:15:00 EST http://www.cpbj.com/article/20150814/CPBJ01/308149992&source=RSS http://www.cpbj.com/article/20150807/CPBJ01/308079992&source=RSS Awards Industries featured this week Communications, law enforcement, senior care Fri, 07 Aug 2015 09:45:00 EST http://www.cpbj.com/article/20150807/CPBJ01/308079992&source=RSS http://www.cpbj.com/article/20150807/CPBJ01/308059991&source=RSS The Whiteboard The Donald attempts to Trump Republicans with surprisingly strong brand The presidential primary season is still months away from the opening bell, but it's promising to be just as entertaining as ever, at least on the Republican side of the fence. Wed, 05 Aug 2015 12:30:00 EST http://www.cpbj.com/article/20150807/CPBJ01/308059991&source=RSS http://www.cpbj.com/article/20150731/CPBJ01/150739928&source=RSS Newsmakers Other Business featured this week The Jay Group Fri, 31 Jul 2015 15:48:00 EST http://www.cpbj.com/article/20150731/CPBJ01/150739928&source=RSS http://www.cpbj.com/article/20150731/CPBJ01/150739930&source=RSS Newsmakers Marketing Business featured this week Godfrey Fri, 31 Jul 2015 15:44:00 EST http://www.cpbj.com/article/20150731/CPBJ01/150739930&source=RSS http://www.cpbj.com/article/20150723/CPBJ01/150729818&source=RSS Startup comic-book company using midstate as test market Darin Henry, a graduate of Cumberland Valley High School who went on to a career in Hollywood, is hoping Central Pennsylvania can serve as the springboard for a new model of selling comic books. Thu, 23 Jul 2015 16:08:00 EST http://www.cpbj.com/article/20150723/CPBJ01/150729818&source=RSS http://www.cpbj.com/article/20150724/CPBJ01/150729877&source=RSS Newsmakers Marketing Business featured this week Moxie Design and Marketing Wed, 22 Jul 2015 17:58:00 EST http://www.cpbj.com/article/20150724/CPBJ01/150729877&source=RSS http://www.cpbj.com/article/20150717/CPBJ01/150719784&source=RSS Hershey Co. hires marketing veteran as chief marketing officer As of July 27, The Hershey Co. will have marketing veteran Peter Horst on board as senior vice president, chief marketing officer. Fri, 17 Jul 2015 11:47:00 EST http://www.cpbj.com/article/20150717/CPBJ01/150719784&source=RSS http://www.cpbj.com/article/20150710/CPBJ01/307099992&source=RSS The Whiteboard Seven branding cliches that deserve to be banished forever The handshake photo. It's arguably the biggest clich in B2B communications and can be found throughout advertising, websites, collateral, Facebook and Instagram. It is easily one of the most popular stock photo categories. Thu, 09 Jul 2015 12:15:00 EST http://www.cpbj.com/article/20150710/CPBJ01/307099992&source=RSS