WITF names new leader
Regional broadcasting company WITF has chosen Ron Hetrick as its next president.
Hetrick joined the Swatara Township-based public media organization in 2000, and will be its sixth president after current President and CEO Kathleen Pavelko retires on April 1.
Hetrick has worked as WITF’s vice president of finance and administration since 2015 and was chosen unanimously by WITF’s board of directors. In his new role, he will oversee all WITF media and educational services, including WITF’s public television and radio services.
"I look forward to ensuring WITF's programs and services grow and remain accessible and relevant to our community in this time of technological change,” Hetrick said. “We will work even harder to connect personally with our audience and ensure our programs and services reflect the diversity of the communities that we serve."
WITF’s search committee held two rounds of interviews from a group of national candidates, according to Mieke Driscoll, WITF’s search committee chair. Driscoll said Hetrick’s expertise in technology and finance, along with a commitment to WITF’s mission, made him the best choice.
“Ron was persuasive and passionate about his vision for WITF’s future as a statewide leader in news and education in today’s rapidly changing digital environment,” said Mark Van Blargan, WITF’s board chair, and vice chair of Harrisburg law firm McNees Wallace & Nurick LLC.
Pavelko announced last June that she would be leaving her position of 19 years with the broadcasting company. Since joining as CEO and president, Pavelko led the company’s $21 million campaign to open its Public Media Center in Swatara Township, which houses a number of WITF’s projects, including: WITF TV, WITF 89.5 and 93.3 and the Central PA Magazine.
Pavelko was also a major player in numerous multimedia collaborations such as StateImpact, a partnership between state public radio broadcasters covering the state’s energy economy for public radio stations.