Banking group appoints Abom to lead communications
Pennsylvania Bankers Association has named Nell McCormack Abom as its new vice president of marketing and communications.
The decision will be effective Feb. 25, according to a news release issued by the Harrisburg-based PA Bankers.
Abom brings more than 30 years of expertise in communications, marketing, journalism, media relations and public affairs to PA Bankers, a financial services trade association.
“We are thrilled to have Nell join our PA Bankers team. Her diverse array of communications experience will enhance our efforts to emphasize the critical important of the Pennsylvania banking industry to its local communities," said Duncan Campbell, president and CEO of PA Bankers.
“At the heart of communications success is having great stories to tell and telling them well,” Abom said.
“Pennsylvania’s banks are critical to their local communities. They employe tens of thousands of Pennsylvanians, they serve millions of local customers and they dedicate thousands of hours of volunteer service. I am eager to share these stories and highlight how Pennsylvania’s banks are making dreams come true for countless families, individuals and entrepreneurs across the commonwealth,” she said.
Abom started a public relations firm in Mechanicsburg after more than a decade as the host of SmartTalk, a live, prime-time public affairs program on WITF-TV.
Abom worked in broadcast television for nearly two decades, reporting and producing news stories in Minnesota, West Virginia, Baltimore, Philadelphia and Harrisburg.