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Royer's Flowers parent names new leaders

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U.S. Retail Flowers Inc., parent of Royer's Flowers & Gifts, welcomed its first non-family member as president, while Tom Royer is taking over as CEO.

Tom Royer, formerly COO of U.S. Retail Flowers, became the company's CEO on Jan. 1.
Tom Royer, formerly COO of U.S. Retail Flowers, became the company's CEO on Jan. 1. - ()

Outgoing CEO and president Greg Royer has led the Lebanon-based flower retailer for the past 20 years. He said Wednesday that he would begin to minimize his role in the company as his brother, Tom Royer, takes over.

Tom Royer, formerly the company's COO, said that not much will change as he and his brother shared many tasks. Other employees also received promotions to fill out the company's senior team.

One change, according to Tom Royer, is with the company's new president, Paul Fowle. Fowle is joining U.S. Retail Flowers after 29 years with DVFlora, a wholesale flower provider in New Jersey.

Paul Fowle, formerly of DVFlora, is U.S. Retail Flowers' first non-family member president.
Paul Fowle, formerly of DVFlora, is U.S. Retail Flowers' first non-family member president. - ()

"With exception to Paul, the changes we are making inside the company are people who have been mentored for quite awhile to step into those roles," Tom Royer said.

Fowle's hiring marks the first time in the company's history that its president is not a family member. The process to find a president who was the right fit was exhaustive but Royer said that Fowle brings the right amount of experience with him.

"Based on our interviews with him we believe he is going to be a great fit and a good leader within our company," said Tom Royer said, citing Fowle's experience in distribution and management with DVFlora as bringing a fresh perspective to the company.

U.S. Retail Flowers operates Royer's Flowers & Gifts in Pennsylvania and Connells Maple Lee Flowers & Gifts in Columbus, Ohio, operating 19 stores between the two.

Greg Royer will stay with the company in a mentorship position and as chairman of the company's board.

Promotions within the company also included:

  • Berry Spengler, vice president of operations to chief administrative officer.
  • Cheryl Brill, vice president of retail operations to COO.
  • Geoff Royer, responsible for central operations to vice president of central operations

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Ioannis Pashakis

Ioannis Pashakis

Ioannis Pashakis covers health care and Lancaster County. Email him at ipashakis@cpbj.com.

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