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Sun Motors sells Porsche franchise to FaulknerOwner Dan Sunderland says he will launch a pre-owned business

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The Harrisburg area has a new Porsche dealer, one that is a familiar name in Central Pennsylvania.

Sun Motor Cars Inc. has sold its Porsche franchise on the Carlisle Pike in Silver Spring Township to Bucks County-based Faulkner Automotive Group, which now has 17 dealerships in the midstate and 27 overall. Terms of the deal, effective Tuesday, were not disclosed.

Sun Motor Cars owner Dan Sunderland, who has owned the Porsche franchise since 2001, said his company will retain the dealership's real estate and convert it to a used-car operation, beginning Jan. 1. The decision to sell Porsche, he said, was based on timing.

Sun Motor Cars is currently building a new Audi dealership, due to continued growth of the brand in Central Pennsylvania, and it recently completed upgrades to its Mercedes-Benz and BMW facilities, Sunderland said.

"I made the decision I did not want to make the additional investment with Porsche," he said, citing a request this year from the German luxury brand to upgrade. "Even though we have the building, we would have had to spend quite a bit more. As a business person I had to make a decision knowing the other investments I've made."

So Sunderland reached out to Faulkner, which has continued to add dealership sin Central Pennsylvania, and made a deal to divest Porsche. Over the summer, Faulkner acquired the Nissan and Chrysler Jeep dealerships from Brenner Motors Inc.

"We were happy he reached out," said Harry Faulkner, vice president of operations. "We're always looking for opportunities."

Faulkner has set up a modular sales office for Porsche near its Volkswagen and Subaru dealerships as it prepares for construction of a new Porsche dealership, expected to start in early 2019 at 6625 Carlisle Pike.

"Porsche is an iconic brand representing the pinnacle of engineering," Faulkner said. "It's a fabulous brand to represent. We intend to provide the highest levels of customer service that Sun's customer's have come to expect, and we intend to elevate that level of experience."

Faulkner also is building a new Nissan store on land it owns next to its Subaru dealership. Construction should be completed in March. 

As part of the deal, five Sun Motor employees have moved over to Faulkner, including four in service and one in sales. Sunderland said he will retain two other employees as he gets ready for the pre-owned business.

"It's difficult to sell Porsche, but it was a small portion of my business," he said, noting that it represented about 240 sales per year between new and used cars.

Sunderland said he is looking forward to growing his other three dealerships, which employ about 350 people. He believes he will need more people in sales and service as used-car sales grow.

"I'm looking forward to 2019," he said.

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Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin and Cumberland counties. Have a tip or question for him? Email him at jscott@cpbj.com. Follow him on Twitter, @JScottJournal.

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Fmd428 December 12, 2018 11:08 am

New Audi dealership???? The current one is brand new!