Luxury movie theater planned for The Crossings
The Crossings at Conestoga Creek's newest resident, a luxury movie theater with a built-in restaurant, is planned to open next spring.
Reel Cinemas Inc., based in Narberth, Montgomery County, announced it will be building a seven-screen, 630-seat theater in the Manheim Township open-air development.
While it will be competing with a number of current and planned movie theaters in the Lancaster area, president and CEO, Greg Wax, said that the Lancaster market still has room for growth.
“Our research indicates that Lancaster has greater box office potential than isn’t being realized due to lack of a central location proximate to the largest number of residents and tourists,” Wax said.
The new theater will include a “Brewhouse Cafe,” which will allow offer in-theater dining and adult beverages, including craft beers.
Reel Cinemas owns two theaters in Narberth and Wayne, with the new Lancaster location planned to be the largest of the three. Reel has previously owned only smaller theaters, according to Wax.
“In order to continue Reel’s success, we realized that we must adapt from neighborhood legacy movie houses to state of the art, specialty, boutique multiplexes,” he said.
The new Reel theater will be located near the crossing’s main street, which the project’s developer, High Real Estate Group LLC, says is planned to hold 25 shops and restaurants.
The theater was preceded by a Wegmans anchor store that opened in September and Miller’s Ale House, a sports restaurant and bar, in October.
“(The theater) will fulfill our vision for the crossings to be an exciting entertainment, dining and shopping experience in a cool convenient place,” said Steve Evans, senior vice president and managing director for High Real Estate Group’s retail division.
Reel Cinemas has not commented on the price of project. Wax said Real Cinemas plans to hire between 20 to 25 positions for both the theater and the cafe in early 2019.