West Shore Home acquires North Carolina companyPurchase extends West Shore along East Coast
A Cumberland County home-improvement company has acquired a North Carolina-based remodeling business with offices in three states, expanding its reach along the East Coast.
The acquisition, West Shore Home's first, adds 126 employees, seven showrooms and five territories in the Carolinas and Georgia.
West Shore Home, which specializes in replacement windows, doors, showers, baths and walk-in tubs, already employs about 240 people between its three Pennsylvania locations and an office near Tampa, Florida.
"The long-term plan is to grow and be a national company," said B.J. Werzyn, West Shore Home's founder and owner.
Started in 2006, West Shore Home is the largest dealer in the country for Chicago-based BathWraps, a shower and tub product manufacturer. Brytons is No. 2 in the BathWraps network. From a synergistic standpoint, the acquisition made a lot of sense, Werzyn said.
Brytons also has a comparable business model, he said. The two companies do not hire subcontractors for their installation work, ensuring complete control over project scheduling and consistent procedures for each job.
Both companies also are growing. West Shore Home should finish this year with $55 million in revenue, Werzyn said, up from about $38 million last year. Brytons will do about $25 million this year and it recently expanded into the Atlanta market.
"We expect significant growth next year," Werzyn said, citing a $115 million revenue projection.
Some of that sales growth will come from the addition of new offices.
Florida was a new office this year for West Shore Home. Werzyn said he plans to continue opening offices along the East Coast to expand the brand. The Baltimore/Washington, D.C., market is a likely next step, along with another office in the Charlotte region of North Carolina to beef up the coverage area for Brytons.
Citing early success in Florida, Werzyn said he plans to expand into Orlando over the next 12 to 18 months.
The company's organic growth could take the newly combined company from about 370 employees to about 500 over the next year, he said.
Some of the new jobs will also come from a larger call center Werzyn hopes to open in the Harrisburg area. Currently, call center operations are run out of the company's headquarters on Simpson Ferry Road, with about 35 employees who handle project scheduling.
To match its expansion elsewhere, Werzyn believes the company needs an 80-person call center. And by moving the operation into a separate facility, West Shore Home will be able to add more administrative staff at its headquarters.
The company recently moved its local warehouse facility to a nearby location.
With the Brytons deal done, Werzyn said he will continue to look at other acquisition possibilities to push the company farther west.
"The remodeling industry is a huge industry and it's completely fragmented," he said. "There is a huge opportunity for consolidation. We've built a platform for everything we have and we can easily integrate other companies."