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First National Bank, Harrisburg Senators ink new 10-year naming rights deal

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Seats in the Harrisburg Senators stadium, FNB Field, on City Island.
Seats in the Harrisburg Senators stadium, FNB Field, on City Island. - (Photo / )

The Harrisburg Senators' ballpark on City Island will keep the name FNB Field for at least the next decade.

The Senators and F.N.B. Corp., the parent company of First National Bank of Pennsylvania, on Wednesday announced a 10-year extension of a naming-rights deal for the baseball stadium.

The renewal starts in January. Financial terms of the deal were not disclosed.

F.N.B. assumed the last two years of a $3.5 million, 15-year deal when it purchased Metro Bank in 2016. It also changed the venue's name from Metro Bank Park to FNB Field. Metro originally struck the agreement when it was known as Commerce Bank/Harrisburg.

Tony Sacco, First National's regional market executive and president, said the new deal demonstrates a commitment to the Harrisburg region.

In addition to extending naming rights, new FNB Field signage will be erected in the ballpark, including on the roof of the stadium.

Harrisburg Mayor Eric Papenfuse called the naming-rights renewal a big win for the team, the city and the region.

He said the deal will help close the financial gap between what the city has to pay in terms of stadium bond payments. Those payments are funded through rent payments from the Senators to the city, a parking share agreement on City Island and the naming-rights deal.

Papenfuse and Mark Butler, the team's majority owner, also said the bank's long-term commitment to the stadium could help bring additional events into the ballpark, including concerts and other entertainment.

"The more programming, the better," Papenfuse said.

No plans have been finalized, but the mayor said he is hoping to have announcements by next spring. The goal, he said, would be to see the stadium used more often throughout the year, which could generate new tax revenue for the city.

Senators President Kevin Kulp also said he expects to see a more concerted effort by the team and its partners to do more community outreach, which, in turn, can help boost attendance on City Island.

"The biggest thing that is going to be able to happen is our organic growth of our current relationship," Kulp said.

The Senators begin the 2019 season on April 4, 2019, at FNB Field against the Bowie Baysox. The Senators are the Double-A affiliate of the Washington Nationals.

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Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin and Cumberland counties. Have a tip or question for him? Email him at jscott@cpbj.com. Follow him on Twitter, @JScottJournal.

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