Central Pa. juice companies merge
Two Central Pennsylvania juice companies have merged, hoping that a blended approach will help them reach more people interested in locally sourced and all-natural juice products.
The new company will maintain rijuice's Lancaster County production facility at 201 Running Pump Road, a space it shares with the Lancaster Farm Fresh Cooperative. Meanwhile, Sean Wainwright, formerly CEO of Fountain of Juice, is now the CEO of rijuice.
The two companies have been producing fruit and vegetable juice blends since 2014. The merger evolved, Wainwright said, from ongoing collaboration between the two companies.
They specialize in cold-pressed juices, which means juice that is extracted entirely from fruits and vegetables but has a shorter shelf life than processed juice. Rijuice uses a cold pasteurization method called "high-pressure processing," or HPP, while Fountain's cold-pressed juices are raw and unpasteurized.
Common ingredients used in their juice products include apples, oranges, spinach, carrots, kale and ginger.
"Our products, processes and knowledge base complement each other incredibly well," Wainwright said. "By combining forces, we have assembled a team that shares a modern, mission-drive philosophy for everything we do. Our goal is to be the definitive source for both raw and HPP juices known for their flavor, purity and nutrition."
Through the merger, Fountain's raw juices will be rebranded as rijuice raw in the coming months. Raw blends can be used as meal replacements, as well as for routine detoxification, restricted dietary requirements or other medical purposes.
"By joining our two companies, we now have a complete line of juices that provide a full spectrum of benefits which take a fundamental approach to wellness," said Cullen Farrell, rijuice's chief marketing officer.
The 15-person company currently sells its juices at independent grocery stores and cafes in Pennsylvania, New Jersey, New York and Washington, D.C. It also sells in farmers markets in Central Pennsylvania and toward Philadelphia, as well as online through its website.