Lancaster County company takes over, develops local coupon app
A Lancaster County company rolled out a couponing app this spring after purchasing another local app developer in late 2017.
QuickSave LLC introduced its couponing app in March, building on a product initially developed by a Harrisburg-area app developer called Bluup, said Christian Chappell, CEO and co-owner of QuickSave, which is based in Elizabethtown.
Chappell said he partnered with Bluup in 2016 before buying it out and rebranding it as QuickSave in 2017, Chappell said. Financial terms were not disclosed.
Bluup’s founder, Seth Tum, has been involved in an effort to develop an app for Realtors and home buyers.
With Bluup, retailers used Bluetooth-enabled devices to send coupons to the phones of nearby consumers. QuickSave uses GPS to deliver coupons, meaning retailers don’t need to install any devices, Chappell said.
"We’ve taken what Bluup had and we’ve enhanced it," he said.
Chappell’s partners in QuickSave are Jim Morrison and Carl Huth. Founded in 2017, the company is delivering coupons for about 117 stores and restaurants in Central Pennsylvania and northern Maryland, Chappell said.
"We’re basically growing at a rate of three new locations per day," he said, noting that the company is in the process of adding employees.
The QuickSave app gives retailers a new outlet for advertising, and it allows consumers to sign up without having to buy anything or give up more than an email address, said Chappell, who also owns a digital-display advertising company, Hardwired Local LLC, also based in Elizabethtown.
Businesses can change their deals on QuickSave in real time depending on the response, he added. QuickSave also uses some of its revenue to advertise its customers.
"If we do local ad campaigns for our company, we promote the companies on our app," Chappell said. "We’re not just saying ‘Come download QuickSave.’"
Consumers can check the app to see if any businesses near them are offering deals. By June, however, the app should be able to send push notifications that alert people of nearby deals, Chappell said. Consumers will be able to opt in to the alerts
A loyalty program, also on tap for the summer, will let consumers earn rewards based on their use of QuickSave overall, not just from going to one retailer.
"The consumer may or may not want to go back to same spot just to get their punch card filled up," Chappell said.
Editor's note: This story has been modified to include more information about staffing at QuickSave.