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The Design Issue: A note from the editor

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The most interesting small businesses embody the personalities of their founders, and it is because the businesses are small that you can clearly see the fingerprints of those founders.

They aren’t there by accident. They are there by design.

Design applies in one way or another to every business, whether we are talking about buildings or benefit plans crafted to entice workers in today’s tight labor market. Automation may be replacing many jobs, but it is not likely to replace the human touch that goes into so much of what businesses do.

In that spirit, we developed this special issue to look at the role of design in a range of small businesses from around Central Pennsylvania — and to mark National Small Business Week, which runs this year from April 29 to May 5.

Some stories focus on designers by trade: They design brands, gardens, interior spaces. Other stories focus on other facets of design, such as efforts to train up-and-coming leaders or the way a building’s unique character can serve as an inspiration for the next generation of entrepreneurs.

If there is a common theme, it is the ability to see old problems in new ways and to find creative solutions using the materials at hand. It may not always be news, but it is what successful businesses are doing every day.

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Joel Berg

Joel Berg

Joel Berg is editor of the Central Penn Business Journal. Born in Philadelphia, raised in Northern Virginia and now living in York, he's a graduate of Franklin & Marshall College and the University of Maryland. Have a question or story idea? Email him at jberg@cpbj.com. Follow him on Twitter, @JoelBYorkPa.

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