York Revolution planning $650K stadium renovation for 2019 season
As the York Revolution get ready to open their 2018 Atlantic League baseball season this month, team officials also are gearing up for a major stadium renovation slated to open in 2019.
Team President Eric Menzer announced Wednesday that PeoplesBank Park, home of the Revs, will undergo a more than $650,000 renovation on the skybox level, beginning in October. The stadium's current White Rose Hall will be converted into the 1741 Club, while five skyboxes along the first base side will be renovated for use as new suite rentals during games.
The goal of the new club space, Menzer said, is to give businesses as well as individuals a more flexible and all-inclusive game experience. He believes this new offering will resonate with smaller companies that may want to reward employees with a few tickets or for others to bring potential clients to games.
"It's about the changing nature of how employee and client entertainment is done," he said. "This is an attempt to uncomplicate business peoples' lives."
The 1741 Club will offer three membership tiers, ranging from $1,750 for 20 passes to $3,500 for 45 passes and $5,000 for 75 passes.
The passes convert to game tickets and can be used at any of the team's 70 home games. Members will be able to use all of the passes for one game, if they choose, or they could spread them across multiple games. Food and beverage service in the 1741 Club will be provided on an all-inclusive basis, including house selections of beer and wine.
"This is the one of the most important features of the 1741 Club," Menzer said. "In surveys of our clients, not having to think about menu selections, dietary restrictions and leftovers was one of their highest priorities."
All-inclusive options are a growing trend in sports hospitality. The 1741 Club will be the concept's introduction at PeoplesBank Park, Menzer said.
The 1741 Club will be about 3,000 square feet and have capacity for about 125 people. It also will have a renovated balcony seating area with 88 seats for hardcore baseball fans.
"There are people who watch every pitch on the balcony and people in the skybox who never look at the game," Menzer said.
The club caters to both the serious and casual baseball fan.
Other costs, expectations
Suite rates for the new rental spaces along first base have not yet been established. But Menzer expects they will be similar to current prices. Currently, non-catered suite options start at $450 on weeknights for 20-person suites. And larger suites that can serve up to 100 people for events can cost more than $2,000 per game.
As minor-league attendance has dipped in Central Pennsylvania in recent years, Menzer said the goal of this overall renovation project is to generate abut 3,500 additional tickets per season.
The organization will be running special pre-sale incentives throughout the 2018 season for the memberships. Part of that pre-sale strategy, Menzer said, will include decorating one of the skybox suites to look like the new club area.
"This is the most exciting addition to PeoplesBank since it was built," he said.
The 2018 season is the team's 12th. The Revolution have won the Atlantic League championship three times, including last season. The team's first game is April 26 against the Lancaster Barnstormers.