Lancaster startup unveils deal with NBA team
A Lancaster-based health care technology startup has disclosed its first major deal with a professional sports team.
The Sacramento Kings of the National Basketball Association will use full body scanners produced and sold by Connexion Health, a company piloted by venture capital firm Aspire Ventures.
The scanners resemble full-body scanners used at airport security checkpoints. But instead of scanning people for weapons or explosives, the scanners will be used by the Kings to analyze players’ posture, balance, and other measures of musculoskeletal health, according to a press release announcing the deal.
According to the company, physical therapists and their patients can review and analyze the results from the scan using Fusionetics+, an app designed by Connexion in partnership with Georgia-based technology company Fusionetics. The outside of the kiosks are designed by Lititz-based live event company Tait Towers.
In a statement from Connexion, Pete Youngman, director of sports medicine for the Sacramento Kings, said the scanners will give the team "an unprecedented amount of data, unlocking deep insights into athlete performance and health, creating an advantage in training and recovery."
Connexion debuted the scanners last May at NBA Combine, an event in Chicago preceding the NBA draft where teams assess players for their physical ability and stamina.
While the initial applications of the scanners are primarily physical therapy, Connexion CEO Steve Dailey believes they have multiple health care applications.
"With consumers increasingly taking ownership of their health care, it’s vital that their employers and health care providers give them the tools they need to make better and more informed decisions about their care," Dailey said in a statement.
The kiosks are reportedly being used by two other NBA teams, but the Sacramento Kings are the first to speak publicly about their use of the technology.
According to a valuation of the team by Forbes magazine, the Kings are currently worth $1.38 billion with $240 million in revenue. The Kings have a win-loss record of 18-39 for the 2017-2018 NBA season so far, and rank 13th among 15 teams in the Western Conference.