Conrad Siegel goes for new brand
Two are now one at Conrad M. Siegel Inc.
The company's two arms - Conrad Siegel Actuaries and Conrad Siegel Investment Advisors - now operate under the same brand name: Conrad Siegel.
They also share a new logo and website, though for regulatory purposes they will still operate as separate entities, according to Mark Bonsall, partner, president and consulting actuary for the company, which is based in Susquehanna Township, Dauphin County.
Conrad Siegel described the new brand, unveiled Jan. 31, as one designed to give clients a more cohesive experience. The firm offers both employee benefits and investment advisory services.