Facebook LinkedIn Twitter Vimeo RSS

Armstrong exec out as strategy shifts

By ,
Headquarters of Armstrong Flooring Inc. in Manor Township, Lancaster County.
Headquarters of Armstrong Flooring Inc. in Manor Township, Lancaster County. - (Photo / )

Armstrong Flooring Inc. is losing an executive just as the company rolls out a new strategy for working with distributors to market its products

Armstrong, headquartered in Manor Township, Lancaster County, announced the resignation of senior vice president and chief product officer Joe Bondi from the company effective Feb. 1.

Bondi came to Armstrong in 2014 when the flooring company was still joined to ceiling manufacturer Armstrong World Industries Inc. Both companies are now separate entities after a 2016 split but share a headquarters campus in Manor Township.

Armstrong has no immediate plans to replace the vacancy created by Bondi’s exit, according to a company spokesperson.

Bondi will stay on until May 31 and oversee a new strategy also announced by the company this week. It entails handing over increased merchandising and marketing responsibilities to third-party distributors used by Armstrong.

Under the new plan, third-party distributors will be responsible for the implementation and production of in-store displays and other promotional campaigns, a responsibility Armstrong currently shares with distributors.

The change is designed to increase efficiency and emphasize the individual responsibilities of distributors and Armstrong.

"Our distributors are closer in the buying process to the retailers who sell our flooring and this just enables those responsibilities to be more clearly defined," said Steve Trapnell, the Armstrong spokesperson.

The change comes after the company began a new marketing campaign aimed at millennial homebuyers and businessowners. Called "The Floor Is Yours" and started in September, the campaign touts the durability of Armstrong’s flooring.

In its last earnings report, published in November, Armstrong reported sales of $308.5 million in third quarter of 2017 with a net loss of $18.7 million. That’s down from sales of $313.4 million and net income of $9.3 million in the third quarter of the previous fiscal year.

Armstrong Flooring sells resilient and wood flooring for commercial and residential properties. It offers products under three brands: Armstrong, Bruce Hardwood Floors, and HomerWood.

The company employs 3,700 people across 15 manufacturing facilities, including one in the city of Lancaster. The company operates two international facilities, with one in Australia and another in China. In August, the company announced the closing of facilities in Tennessee and Mississippi.

More From This Industry

Write to the Editorial Department at editorial@cpbj.com

Leave a Comment

test

Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.

Post Comment
View Comment Policy

Comments

Jack Thomas October 8, 2018 5:02 pm

Much a debt of gratitude is in order for forming such a marvelous article on this point. You should include more sites of yours, I Best Essay Help simply love perusing this. It's an extremely decent and significant article. You have truly helped loads of individuals who visit a blog and give them valuable data.

Curtis A. Gonzales September 24, 2018 6:56 am

The administrative process is the initial growth of the PSR and so Nellie Mayshak look for the balanced approach, less dominated by means of the formal systems to encounter an efficient result of change via positive economic, social and democratic development of the public sector buildings.

clarasam September 3, 2018 4:50 am

Much thanks to the Magistic Cruise team for giving us an unforgettable NYE experience! Everything was exceptional on the Sydney New Year’s Eve cruises - the service, the food, the band,the fireworks viewing spot. Will highly recommend it to all my family and friends! Have a wonderful New Year!

julietalex August 31, 2018 1:37 am

I want to express my gratitude to the team for arranging a great corporate Christmas party venue on Sydney Harbour. From the heartfelt welcoming to the delicious lunch buffet & drinks, I greatly appreciate the service provided. My colleagues too had a great time and it was truly a wonderful night on the water! I would recommend Magistic to anyone looking for a Christmas party venue in Sydney.

close