A Conversation With Thomas Jordan IVMarket president of the Lancaster region, Univest Bank and Trust Co.
Thomas Jordan IV, 50, was promoted to market president of the Lancaster region for Univest Bank and Trust Co. in July 2017 and brings more than 27 years of experience in the financial services industry to the position.
He spent the past year as Univest’s executive vice president, commercial banking, helping follow up on the acquisitions of Valley Green and Fox Chase banks. He was previously a regional president at National Penn Bank.
Jordan has a bachelor’s degree in business from Millersville University. He lives in West Lampeter Township with his wife and two children.
Q: Talk about Univest’s growth over the past year and how you hope to guide continued growth.
A: In 2016, Univest bought two banks, Fox Chase Bank and Valley Green Bank, and then later in 2016 it lifted out a team from the former National Penn Bank. All of that in succession really accelerated growth for the company. My first year with Univest I spent in the corporate office on the executive team. In June of this year, I came back to Lancaster to lead the initiative to grow this part of the market. We’ve got a phenomenal group of people with several niches, and we’re continuing to, as they say, “stick to your knitting,” and not get too fancy but make sure we’re really good at the things that drive our economic engine.
Why is working with individuals and businesses in your hometown such a passion?
When I started to take over a more senior leadership position, I was trying to come up with a personal mission statement. I had read several books and had mentors who said you need to have some guiding principles. As you start down this path, you don’t want to be blown by whichever way the wind is going. One day I was sitting in the balcony at church and it was just kind of coming to me. This was what I really wanted to define myself as.
My mission is to enhance the lives of others through relationships built on trust and mutual respect. I’m passionate about people, not just in the professional sense of what can they do for us to help our business, but really pouring into people, whether it’s a client or a prospect or a team member here at the bank.
What makes the Lancaster region such a strong place for business growth?
I think a lot of banks, a lot of credit unions, have asked that question. We have about 20 banks that compete here in Lancaster and about 10 credit unions. The demographics are strong, the fundamentals are good. You’ve got lots of deposit dollars, you’ve got pretty strong economic vibrancy that allows folks to do business here well. Agricultural lending is very strong here. We have 5,000 farms in Lancaster County, so if you serve that industry you come here. It has a historical reputation for just being a very safe place to lend money; you have a very high-character — “I shook hands with you, I will honor my commitment and pay you back.” That’s very attractive to banks.
What is your favorite thing about fall in the Lancaster area?
It’s got to be the trees. The beauty of God’s creation that every year, this happens. It’s no shock, no surprise, but it’s immensely beautiful. We have a lot of trees on our property and I have been watching that transformation as these trees change from yellow to orange to red. It’s gorgeous.