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Dauphin County PR firm hires industry veteran to senior position

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Jason Kirsch
Jason Kirsch - (Photo / )

A Dauphin County public relations firm has hired a seasoned veteran to lead the new-look company.

Jason Kirsch, formerly a senior director of brand strategy at Capital BlueCross, has joined Lower Paxton Township-based PRworks Inc. as senior counselor.

PRworks, which has five employees, also rolled out a new logo and website as part of a rebranding effort.

Kirsch has more than 20 years of experience in brand management and strategic communications. He spent nearly five years at Capital BlueCross after nearly a decade at Metro Bank. He also served as a spokesman for two Pennsylvania governors.

"Jason's character and experience is just the right fit for PRworks, and we are thrilled to have an individual of his caliber and reputation come aboard," said David Steele, partner at PRworks and Muncy-based Intrada Technologies Inc., the firm's affiliated technology company.

PRworks was founded in 2001 by Bob and Deborah Saline. The Salines, now retired, sold the company to Intrada in 2015. The two firms had been partners for several years prior to the deal.

Kirsch serves as co-chair of a professional accreditation program for the Public Relations Society of America's Central Pennsylvania chapter. He also is an adjunct professor at York College.

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Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin County. Have a tip or question for him? Email him at jscott@cpbj.com. Follow him on Twitter, @JScottJournal. Circle Jason Scott on .

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Tom March 26, 2018 7:54 am

I hope the hiring the seasoned veteran to lead a new look company is the right option as it will help in improving the development of the company and making it more available to the people. Hope he can make a new change to the company. how to fix a printer that wont print

Ada March 1, 2018 6:32 am

I have heard that Dauphin County public relations firm has hired a seasoned veteran to lead the new-look company. I think this is a good decision so that I got interested to know more about it. Could you please update it? Trinity Builders Ernakulam

lioneljohn January 19, 2018 7:07 am

Jason Kirsch looks a perfect fit for the position with his good amount of experience on the field. He has got more than 20 years of valuable experience which could prove vital in the development of the organization. Wishing him all the very best at the new venture. Real Estate Image blending

Tasha January 16, 2018 2:05 am

I agree with the decision of the Dauphin County public relations firm for hiring a seasoned veteran to lead the company. Hope the new person is well experienced and guess he can handle and the company and lead it and gain profit. photo editing companies

Taylor January 4, 2018 4:07 am

I am not surprised by the decision taken by the Dauphin County PR firm to hire Jason Kirsch to their senior position. He has been doing an excellent job as the senior director of brand strategy at Capital BlueCross and made quite a name for his exceptional talents. washington monument tour