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Dauphin County PR firm hires industry veteran to senior position

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Jason Kirsch
Jason Kirsch - (Photo / )

A Dauphin County public relations firm has hired a seasoned veteran to lead the new-look company.

Jason Kirsch, formerly a senior director of brand strategy at Capital BlueCross, has joined Lower Paxton Township-based PRworks Inc. as senior counselor.

PRworks, which has five employees, also rolled out a new logo and website as part of a rebranding effort.

Kirsch has more than 20 years of experience in brand management and strategic communications. He spent nearly five years at Capital BlueCross after nearly a decade at Metro Bank. He also served as a spokesman for two Pennsylvania governors.

"Jason's character and experience is just the right fit for PRworks, and we are thrilled to have an individual of his caliber and reputation come aboard," said David Steele, partner at PRworks and Muncy-based Intrada Technologies Inc., the firm's affiliated technology company.

PRworks was founded in 2001 by Bob and Deborah Saline. The Salines, now retired, sold the company to Intrada in 2015. The two firms had been partners for several years prior to the deal.

Kirsch serves as co-chair of a professional accreditation program for the Public Relations Society of America's Central Pennsylvania chapter. He also is an adjunct professor at York College.

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Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin County. Have a tip or question for him? Email him at jscott@cpbj.com. Follow him on Twitter, @JScottJournal. Circle Jason Scott on .

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