Orangetheory Fitness opening studio in Lancaster County
A fast-growing Florida fitness franchise is expanding its footprint in Central Pennsylvania.
Orangetheory Fitness, which announced plans this spring to enter the Harrisburg area, is expected to open its second midstate studio — in the Lancaster Shopping Center in Manheim Township — as early as mid-December.
The Lancaster County studio is owned by Andy Titus and Ted Clements, who opened a location in West Chester at the end of 2016.
Orangetheory studios offer 60-minute workout sessions that are divided into intervals of cardiovascular and strength training. Franchise locations have been popping up all over the country, including in the Philadelphia and Pittsburgh areas.
The fitness chain has been one of the fastest-growing franchise brands in the country since launching in 2010 and is now pushing 700 locations, according to Franchise Times.
"This has been a labor of love for us," said Titus, a Lancaster County native and Conestoga Valley graduate who now lives in California. "We're two years deep into this. We've been trying to look for the right spot in Lancaster. We wanted the best location with the highest potential pedestrian traffic and easy in and out access."
Titus said he and his wife discovered Orangetheory in California and loved the concept. He and his business partner thought it would be viable in Lancaster County, where they own a media production company called TC Studios. They also own the Sky Zone indoor trampoline park in Greenfield Corporate Center.
Orangetheory will occupy a little less than 2,000 square feet in the shopping center. The address will be 1655 Lititz Pike. A grand opening date has not yet been set.
If membership demand is anything like what the partners experienced in West Chester, Titus said he could see expanding the franchise to a second location in Lancaster County.
The West Chester location started out with 225 members when it opened, said Steve Egan, who manages franchise operations for Titus and Clements. The studio now has nearly 600 members, despite another studio less than 10 miles away.
"It's such a craze," Egan said.
The chain will be offering two weeks of free classes to initial members of the Manheim Township studio.