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Rebert steps down, others step up at Berkshire Hathaway HomeServices

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Doug Rebert, longtime managing director of Berkshire Hathaway HomeServices Homesale Realty, has stepped down and sold his ownership stake in the company.
Doug Rebert, longtime managing director of Berkshire Hathaway HomeServices Homesale Realty, has stepped down and sold his ownership stake in the company. - (Photo / )

Doug Rebert, one of the most recognizable names in Central Pennsylvania real estate over the last 20 years, has decided to pursue the next chapter in his career, which has spurred leadership changes in the Lancaster County organization he helped build.

The longtime managing director and co-founder of Berkshire Hathaway HomeServices Homesale Realty, the midstate's largest residential real estate company, has stepped down from his management role and sold his stake in the company. 

Rebert, 67, of Manor Township, said he wants to spend more time with family and pursue other interests, including tennis and real estate investments through his boutique company, Road Home LLC. Road Home will focus on investing in residential and commercial properties in Central Pennsylvania.

Homesale Realty, which has 27 offices serving Central Pennsylvania and parts of Maryland, was No. 25 in the country last year with more than 14,600 transactions and No. 55 for sales volume with about $2.9 billion, according to Colorado-based Real Trends.

Rebert's decision to "somewhat retire" opened the door for others in the company to move up the ranks. Rick Doyle, who led the realty operations as president, has been named a managing director. Regina Coia was hired last month to succeed Doyle.

Rod Messick has been promoted to COO of the organization, which has grown to nearly 1,300 agents plus more than 350 additional employees.

"I've been fortunate through acquisitions and through recruitment to be able to surround myself with incredible talent that has lifted me up every day of my career," Rebert said. "The success of the Homesale family of companies is primarily due to a dedicated group of passionate leadership who are not satisfied with the results of yesterday and want to be even better tomorrow."

Homesale formed through a 1997 merger of Rebert's Concept 100 Real Estate Inc. and partner Pete Slaugh's Coldwell Banker Slaugh & Co., which created Coldwell Banker Homesale Services Group. Slaugh remains a managing director at Berkshire Hathaway HomeServices.

The partnership created a new No. 1 broker in the midstate, surpassing Jack Gaughen Realtor in Cumberland County in annual home sales. The merger and, more importantly, the Coldwell Banker franchise at the front of Homesale's name helped accelerate purchases of other Coldwell Banker companies in the Harrisburg area, York County and Berks County.

As a result of those deals, Homesale has remained the local industry leader for the last 20 years. 

The company aligned with Prudential in 2008. Berkshire Hathaway then bought Prudential, and Homesale took on the Berkshire name in 2014.

Rebert, who has been in real estate since 1976, has been recognized by national industry publications as being one of the most influential real estate executives in the country.

He will remain in an advisory role with Homesale and has retained his real estate license to help out when needed and be available to past customers, family and friends.

Rod Messick has been promoted to COO at Berkshire Hathaway HomeServices Homesale Realty.
Rod Messick has been promoted to COO at Berkshire Hathaway HomeServices Homesale Realty. - (Photo / )
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Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin County. Have a tip or question for him? Email him at jscott@cpbj.com. Follow him on Twitter, @JScottJournal. Circle Jason Scott on .

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