Google Plus Facebook LinkedIn Twitter Vimeo RSS

Hershey Harrisburg Regional Visitors Bureau changes name

By ,
(Photo / )

The Hershey Harrisburg Regional Visitors Bureau is putting more action into its name.

The group, which leads tourism efforts for Dauphin County, is changing its name to Visit Hershey & Harrisburg. The organization has used that name in some sales and marketing materials for the past six years but is making it official effective immediately.

"Changing the name of the organization responsible for marketing a destination to more closely align with the destination’s branding is not uncommon in the (destination marketing organization) world," organization president and CEO Mary Smith said in a news release. "It's one of the easiest ways for our organization to associate itself with the destination we represent in the minds of our community, our customers and our clientele."

Visit Hershey & Harrisburg joins several other midstate tourism organization in switching to a snappier moniker. The former PA Dutch Convention & Visitors Bureau changed its name to Discover Lancaster in 2015. The Gettysburg Convention & Visitors Bureau became simply Destination Gettysburg in 2014.

Although the Dauphin County organization's new name is official now, a transition will likely take some time as tourism officials phase out the old name from existing office supplies and promotional materials.

Also Popular on CPBJ

Jennifer Wentz

Jennifer Wentz

Jennifer Wentz covers Lancaster County, York County, financial services, taxation and legal services. Have a tip or question for her? Email her at jwentz@cpbj.com. Follow her on Twitter, @jenni_wentz.

Leave a Comment

test

Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.

Post Comment
View Comment Policy

Comments

neel November 18, 2017 5:26 am

Another great article by Jennifer Wentz


Another great article by Jennifer Wentz new year speech.

nayan November 18, 2017 5:24 am

very nice cheack here happy new year 2018.



very nice article really help me cheack here new year status 2018.



it`s really help me thanks sir 2018 happy new year wishes.



good article happy new year wishes in hindi shayri 2018.



nice article happy new year full hd photos 2018.



wow lovely article keep it up happy new year photos 2018.



nice article man ramadan mbarak 2018 happy ramadan 2018.



really whatn a great artical ramzan greetings 2018.



really whatn a great artical ramzan photos ramzan pic.



really whatn a great artical ramadan kareem wishes 2018.



really whatn a great artical ramadan start in 2018.

Jaz November 18, 2017 1:08 am

Ya this can be called a marketing strategy.
In addition I just want to add that use Latest Coupons & Offers for shopping online.

Whatsapp Sttaus October 30, 2017 2:34 pm

In addition, however phenomenal new articles about this as could be standard considering the present condition.
Whatsapp Status

Hero October 19, 2017 8:34 am

Glad to chat your blog, I seem to be forward to more reliable articles and I think we all wish to thank so many good articles. more awesome status

sanchez August 18, 2017 6:55 am

Another great article by Jennifer Wentz
more awesome status

close