Realtors team up on special promo to sell high-end home
Two of Lancaster County's top real estate professionals have joined forces on a marketing promotion designed to entice buyers for a luxury home in Dauphin County.
The property at 1383 Av Acri Road in West Hanover Township is being sold by John Smith of the John Smith Real Estate Group and Anne Lusk of Lusk & Associates Sotheby's International Realty. Each closed more than 170 transactions last year.
In an effort to move the nearly $1.9 million 40-acre property, which features a roughly 7,000-square-foot home with four bedrooms and five bathrooms, Smith and Lusk have partnered with Sun Motor Cars to offer a free two-year car lease to the buyer.
The buyer would have the choice of a new Mercedes, Audi or BMW, Smith said.
"This is the first time we've joined forces and this is a new concept," he said. "We thought we would try it."
High-end listings in Central Pennsylvania can sit idle for months, if not years. The reality is that there are only so many people who can afford up to $2 million for a home, which is generally the ceiling for larger estates. That group is maybe less than 1 percent of buyers.
And someone who can afford that level of home may prefer building over buying an existing home.
Smith said he's optimistic that the new promo may help move the home. The owners, who also are offering a $10,000 bonus to the agent who sells the home, built it as their dream home in 2003 but now want to downsize and relocate, he said.
The home was featured in the Business Journal's list of active high-end listings last year.