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Realtors team up on special promo to sell high-end home

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Lancaster County Realtors John Smith, middle, and Anne Lusk, right, have joined forces on a special promotion, a free two-year car lease at Sun Motor Cars, to sell a high-end home in Dauphin County.
Lancaster County Realtors John Smith, middle, and Anne Lusk, right, have joined forces on a special promotion, a free two-year car lease at Sun Motor Cars, to sell a high-end home in Dauphin County. - (Photo / )

Two of Lancaster County's top real estate professionals have joined forces on a marketing promotion designed to entice buyers for a luxury home in Dauphin County.

Listed at $1.875 million, this West Hanover Township home features four bedrooms and five bathrooms. It measures 6,928 square-feet above grade on a 40-acre lot.
Listed at $1.875 million, this West Hanover Township home features four bedrooms and five bathrooms. It measures 6,928 square-feet above grade on a 40-acre lot. - ()

The property at 1383 Av Acri Road in West Hanover Township is being sold by John Smith of the John Smith Real Estate Group and Anne Lusk of Lusk & Associates Sotheby's International Realty. Each closed more than 170 transactions last year.

In an effort to move the nearly $1.9 million 40-acre property, which features a roughly 7,000-square-foot home with four bedrooms and five bathrooms, Smith and Lusk have partnered with Sun Motor Cars to offer a free two-year car lease to the buyer.

The buyer would have the choice of a new Mercedes, Audi or BMW, Smith said.

"This is the first time we've joined forces and this is a new concept," he said. "We thought we would try it."

High-end listings in Central Pennsylvania can sit idle for months, if not years. The reality is that there are only so many people who can afford up to $2 million for a home, which is generally the ceiling for larger estates. That group is maybe less than 1 percent of buyers.

And someone who can afford that level of home may prefer building over buying an existing home.

Smith said he's optimistic that the new promo may help move the home. The owners, who also are offering a $10,000 bonus to the agent who sells the home, built it as their dream home in 2003 but now want to downsize and relocate, he said.

The home was featured in the Business Journal's list of active high-end listings last year.

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Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin County. Have a tip or question for him? Email him at jscott@cpbj.com. Follow him on Twitter, @JScottJournal. Circle Jason Scott on .

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Ikahwa August 22, 2017 5:37 am

Real estate service might provide the perfect houses for the living purpose. The approach and construction might be according to our choice. The need for college paper writing service is important for good results.

Joe August 11, 2017 1:56 pm

I don't think someone looking for a home in this price range is going to care about a leased car as part of the deal. I'm no where near that price point and it wouldn't sway me a bit.

Not a very well thought out plan in my opinion; although if the real reason for doing it was to get media attention, I guess it worked.

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