Rock Lititz reveals hotel plans
It's a hotel for rock stars - and anyone else who wants to stay there.
Rock Lititz revealed plans Thursday for a five-story, independently owned hotel on its 96-acre campus. The 92,000-square-foot lodging will boast two penthouses for stars who use Rock Lititz's rehearsal studio, as well as long-term accommodations for their road crews.
The Hotel at Rock Lititz will also have 122 regular guest rooms priced to compete with similar hotels in the area, making the hotel accessible to everyone from Taylor Swift to visiting grandparents.
Crews hopes to complete it by fall of 2018.
The hotel solves a problem for the campus's clientele, as well as for the surrounding community, said Andrea Shirk, Rock Lititz's general manager.
Rock Lititz opened in 2014 with the completion of a 52,000-square-foot rehearsal studio, where world-famous acts rehearse before touring. The campus added a 250,000-square-foot complex of businesses, many of them related to the entertainment industry, not long after in a building called Pod 2.
Shirk and others soon realized that the surrounding area lacked accommodations for clients who needed features like security, privacy and large blocks of extended-stay rooms for road crews. Other visitors to the Lititz area also sometimes had trouble finding rooms during in-town events.
Thus The Hotel at Rock Lititz was born.
The campus' leaders found partners for the hotel through a mutual lawyer. The group, called Arc One Lititz Partners, includes Amerimar Realty Co. from Philadelphia, As One Management from King of Prussia and ADCO American Development Co. from southern Bucks County.
Professionals involved in the partnership have had a hand in running luxury hotels like Philadelphia's famed Rittenhouse and hosted everyone from popes to presidents.
A cookie-cutter Hilton or similar chain-style hotel wasn't going to cut it for Rock Lititz, said Nimesh Shah, managing partner of As One Management.
The team settled on a design that would give subtle nods to the recording industry, like decorative wall winches from Tait Towers, repurposed road cases as furniture, a wall of concert-sized speaker components from Clair Global and a lounge area that looks like a rock star's tour bus.
Reclaimed barn wood will pay tribute to the area's agricultural roots, and guests will have a view of Warwick Township's surrounding farmland from the hotel's upper floors.
Think less of a kitschy Hard Rock Cafe, and more of a loft-style apartment.
Shah believes the space will have millennial appeal. Today's guests, he said, want more than just a place to sleep; they want to feel like they're having an experience.