JPL acquires controlling interest in higher ed marketing firm
Dauphin County marketing firm JPL Integrated Communications Inc., which recently topped the century mark for staff size, just got a bit bigger.
The Swatara Township-based firm has acquired controlling interest in Paskill Stapleton & Lord, a marketing firm near Philadelphia that works with public and private colleges and universities, as well as seminaries and service academies, to boost enrollment.
The deal closed on June 30. Terms were not disclosed.
Partner Jim Paskill, who will continue as PS&L's president, said the partnership with JPL will add horsepower to his firm's services in higher education marketing.
"Our higher education expertise backed by JPL's deep digital marketing and media production capabilities will allow us to drive greater results for our clients," he said.
Paskill remains a minority owner of the company, while partner John Stapleton is retiring. The company has 12 employees with offices in Pittsburgh, North Carolina and Massachusetts. All will be retained, according to JPL.
For JPL, the partnership extends the company's geographic reach and exposes it to new clients. PS&L works with the U.S. Coast Guard Academy and University of Pennsylvania, for example. Other schools include George Mason University and Wayland Baptist University.
JPL's client roster includes names such as The Hershey Co., Ahold Delhaize and Select Medical.
In April, the company acquired Campbell, Harrington & Brear, a York-based advertising firm.
JPL also owns d'Vinci Interactive, a Maryland-based provider of learning solutions that it acquired in 2013.